Marketers often believe they understand how their brand is perceived—until they see the data. At StatSocial, it’s not uncommon for clients to run a brand audience insights report and receive surprising results.
Maybe the audience engaging with your brand isn’t who you expected. Maybe your message is unintentionally resonating with different consumer groups—or missing the mark with your intended targets. While these surprises may seem like red flags, they’re actually powerful opportunities. Because true optimization begins with brand audience insights that challenge assumptions and reveal what’s really happening.
Go beyond assumptions with brand audience insights
Traditional brand analysis relies on outdated metrics, generic demographics, or controlled exposure studies. StatSocial takes a different approach. By linking billions of social accounts to verified individuals, we provide unmatched brand audience insights—delivering a clear view of who is truly engaging with your brand across social platforms.
Unlock deeper audience understanding
StatSocial gives marketers access to self-declared data that goes far beyond what native platform tools can offer. Through our platform, you can see detailed consumer insights like interests, media preferences, political leanings, favorite influencers, brand affinities, and more. By analyzing these attributes, marketers gain actionable brand audience insights to understand not just who their audience is, but how to reach them more effectively—both on and off social media.
Compare audiences to uncover gaps
Often, your social audience differs significantly from your CRM or customer persona. With StatSocial, you can upload:
- First-party customer data
- Third-party datasets
- Or custom build industry-specific audiences (e.g., men’s luxury fashion shoppers, supplement buyers)
You can then compare how these audiences overlap or diverge across key dimensions. This allows you to discover new targeting opportunities and refine your strategy.
Crumbl did just that—identifying a disconnect between their social audience and actual customer base. This insight led to a redefined marketing strategy that helped increase weekly new customer acquisition by 60%.
Survey exposed social audiences
Want to go even deeper? StatSocial allows you to survey the actual social users who were organically exposed to your brand’s content or your influencers’. These studies provide critical brand audience insights that help quantify awareness, favorability, and consideration across both exposed and control groups—all within the same platform.
From blind spots to breakthroughs
The unexpected insights StatSocial delivers aren’t just anomalies—they’re roadmaps to better marketing. Maybe you’re engaging high-income Gen Z consumers through unanticipated platforms. Maybe you’re missing an entire segment that should be a priority. These aren’t failures—they’re signals. With the right audience data, you can adjust your messaging, refine your media plan, and connect with consumers where they are—not just where you assumed they’d be.
StatSocial helps track how perception shifts over time and across campaigns. Whether you’re launching a product, activating creators, or competing for market share, our platform helps you see exactly who was reached—and how their perception or buyer behavior changed.
Want to see how your brand is really perceived?
StatSocial connects the dots between content, creators, and consumers so you can see what’s working, what’s not, and why. Because brand measurement isn’t just about awareness or sentiment—it’s about understanding the people behind the engagement and using that intelligence to grow.
Move beyond assumptions and get the full picture
Request a demo of StatSocial’s brand measurement solution—and gain the clarity you need to shape your next campaign with confidence.