StatSocial Data
Leverage StatSocial’s highly targeted approach to audience measurement, modeling, and targeting, all while ensuring data compliance and privacy.
Integrate StatSocial Data for Comprehensive Insights & Next Gen Campaigns
Audience Measurement
Leverage exposure files of organically exposed audiences to measure sales attribution, in-store traffic, or other key metrics by integrating with first and third-party datasets within your preferred data environment.
Audience Modeling
Utilize StatSocial’s data for modeling to gain expanded insights on your ideal customers, and take an audience-first approach to media and influencer planning.
Audience Targeting
Seamlessly activate specific consumer, brand, or social audiences at scale across the digital ecosystem, including paid media, OTT, mobile, CTV, and more.
Data Enrichment
Gain the most comprehensive understanding of your customers and audience by enriching existing datasets with StatSocial cross-platform social audience insights.
Enhance Your Understanding of Any Consumer, Brand, or Social Audience
Interests & Passions
Understand your audience’s unique interests and passions by evaluating their behavior across major social platforms.
Earned Engagement
Capture preferred content types and distribution channels through analysis of an audience’s interactions with earned media publications across social media.
Influencer Audiences
Analyze audience engagement and online relationships to identify the influencers and creators they follow and engage with.
B2B Data
Create or refine audiences based on professional attributes, such as profession, employer, and industry, for targeted B2B campaigns.
Persona Clusters
Identify the most prominent persona clusters within any audience along with their unique attributes to inform segmentation and go-to-market strategies.
Personalities
Utilize StatSocial’s proprietary Personality Insights for a deeper understanding of consumer behavior through cognitive computing and psychoanalysis.
Take Action on Future-Proof Audience Data
Accuracy
Utilize StatSocial’s self-declared social audience data, linked to verified accounts and free from bot interference, for a precise understanding of your target audiences.
Quality
Overcome the limitations of traditional data modeling by creating audiences using regularly updated insights across tens of millions of real individuals.
Privacy
Access audience data sourced from publicly available social channels with no reliance on third-party cookies or device IDS, enabling CCPA and GDPR compliant use cases.
AI-Compatible
Integrate StatSocial’s insights with AI platforms such has OpenAI, leveraging ready-made outputs that will save teams countless hours in getting AI models up and running effectively.