Bring The Power of Silhouette™ to Your Customers
Incorporate Social Audience Insights Into Your Platform
Differentiate your offering by providing access to thousands of people-based insights on any social audience for monitoring, influencer marketing, measurement, and more.
Offer Custom Social Panels for Monitoring & Analysis
Create and export custom audiences from Silhouette to your social listening platform for monitoring, or import social handles for deeper audience analysis.
Validate Your Influencer Recommendations
Offer clients an audience-first approach to influencer validation by moving beyond follower count and engagement metrics when identifying influencers.
Expand Brand Measurement Capabilities
Give clients the ability to identify and target audiences exposed to specific social and influencer content with brand lift surveys to accurately measure campaign impact.
Our Solutions
Consumer Insights &
Media Planning
Bring comprehensive data to your channel and media planning process including your audience's media preferences spanning traditional media outlets, niche podcasts, and preferred influencers.
Influencer Insights
Implement an audience-first approach to influencer validation, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.
Brand Measurement
Take action on self-declared audience data, sourced from major social media channels, to better understand relevant brand audiences and measure campaign impact on overall brand health.
Connected Audience Data
Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.
Blog
Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data
The Audience Intelligence Solution You Need to Truly Understand Your Consumers
The Data You Need for Accurate Media Planning: Social Audience Insights
Start Integrating Social Audiences Into Any Marketing Campaign
