StatSocial blog

Explore resources on how you can use StatSocial for influencer marketing and measurement, audience targeting, media activation, AI initiatives and more.

July 9, 2026

8 min read

Introducing StatSocial Focus Groups: An Alternative to AI Focus Group Platforms, Built on Real Audience Data

StatSocial Focus Groups lets brands, agencies, and communications teams run moderated qualitative research with real, weighted audiences. No recruiting. No weeks of fielding. Every respondent is drawn from observed behavioral social data on 150+ million U.S. adults, grounded in StatSocial's patented PeopleGraph, and calibrated against U.S. Census and Pew Research Center benchmarks, so teams know…

June 30, 2026

9 min read

How Accurate Are AI Surveys? What the Benchmarks Show and What to Consider

AI surveys can be highly accurate in aggregate when their respondents are grounded in real, observed behavioral data rather than population averages. StatSocial's Digital Twins , for example, have been validated against published benchmarks from Pew Research, Gallup, and Nielsen, averaging 3.3 points of mean absolute error, in comparison to traditional opt-in online panels which…

June 30, 2026

10 min read

Measuring incremental sales from influencer campaigns: How one brand proved $2.5M in lift

Summary at a glance Challenge : Influencer marketing has become a major CPG line item, but most brands still evaluate it on engagement metrics, not actual sales. A leading alcoholic beverage brand ran a combined influencer and paid social campaign and wanted a direct answer: did the spend drive incremental in-store revenue across either channel,…

June 25, 2026

7 min read

What Advanced Influencer Vetting Looks Like Now

Vetting influencers is the process of evaluating a creator before a partnership to confirm they are authentic, brand-safe, and effective. Most teams stop at fraud detection and content review. Advanced vetting adds the missing layer : using identity-resolved data to confirm a creator's real audience matches your target buyers, not just that their followers are…

June 25, 2026

6 min read

StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights

The article was originally published by AdExchanger's News Editor, Andrew Byrd on June 9, 2026. View the original article on AdExchanger . Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups,…

June 18, 2026

5 min read

Is Cannes Lions worth attending? A study of marketing's most polarizing conference

Few events command the industry's attention quite like Cannes Lions . Every year, marketers from across the industry gather on the Croisette to celebrate creativity, strengthen relationships, explore new partnerships, and make the case that their week in Cannes was time well spent. So is Cannes Lions worth attending? The answer depends entirely on who's…

June 9, 2026

4 min read

StatSocial Launches Digital Twins: AI Audience Surveys Grounded in Real Behavior

Marketers have never had more ways to listen to audiences. They can run panels, analyze social conversations, commission brand studies, review campaign performance, monitor creator communities, and track cultural signals across platforms. The challenge is that most of those methods still take time. And when marketers need fast answers from a very specific audience, traditional…

June 5, 2026

5 min read

Synthetic Audiences Are Fast. But Are They Actually Modeling People?

A version of this article by Michael Hussey, Founder and President of StatSocial, appeared originally on Advertising Week 360 . Synthetic audiences have become one of the hottest ideas in market research, and for understandable reasons. Traditional research can be expensive, slow, and dependent on panels that are not always as reliable as brands need…

March 17, 2026

5 min read

Substack audience insights: How StatSocial is unlocking the newsletter economy for marketers

The creator economy is ever evolving with the emergence of new social platforms. Today, a growing number of creators are building their businesses around direct subscriber relationships, and nowhere is that shift more visible than on Substack. As the newsletter economy expands, marketers face a new challenge: understanding the audiences behind these creators. That’s why…

February 12, 2026

3 min read

The first comprehensive audience analysis of Moltbook, the AI agent social network everyone's talking about

Elon Musk called it "The very early stages of the singularity." Andrej Karpathy called it "The most incredible sci-fi takeoff-adjacent thing I have seen recently," then walked it back days later, calling it "a dumpster fire." MIT Technology Review labeled the whole thing "AI theater." Missing from the conversation–anyone who actually analyzed the data. So…

October 27, 2025

5 min read

How Dunkin’ Used Sabrina Carpenter to Brew Buzz and Reach New Audiences

When Dunkin’ teamed up with Sabrina Carpenter for “ Sabrina’s Brown Sugar Shakin’ Espresso ,” they made a bold splash. Announced in December 2024, the limited-edition drink launched alongside the “ Shake That Ess ’” campaign, bringing levity and personality to the daily coffee ritual. Sabrina was a natural fit. She is a chart-topping pop…

September 9, 2025

4 min read

Uncover Bluesky Influencers, Audience Signals & Political Sentiments with StatSocial’s Audience Intelligence Platform

In a fragmented digital world where new social platforms gain traction overnight, marketers are challenged to keep pace with shifting audience behaviors, rising creators, and emerging communities. The latest integration from StatSocial addresses this head-on by giving marketers access to Bluesky influencers, audience signals, political insights, and more , all within StatSocial’s cross-platform ecosystem. With…