A version of this article by Michael Hussey, Founder and President of StatSocial, appeared originally on Advertising Week 360 . Synthetic audiences have become one of the hottest ideas in market research, and for understandable reasons. Traditional research can be expensive, slow, and dependent on panels that are not always as reliable as brands need…
Read more
The creator economy is ever evolving with the emergence of new social platforms. Today, a growing number of creators are building their businesses around direct subscriber relationships, and nowhere is that shift more visible than on Substack. As the newsletter economy expands, marketers face a new challenge: understanding the audiences behind these creators. That’s why…
Read more
Elon Musk called it "The very early stages of the singularity." Andrej Karpathy called it "The most incredible sci-fi takeoff-adjacent thing I have seen recently," then walked it back days later, calling it "a dumpster fire." MIT Technology Review labeled the whole thing "AI theater." Missing from the conversation–anyone who actually analyzed the data. So…
Read more
When Dunkin’ teamed up with Sabrina Carpenter for “ Sabrina’s Brown Sugar Shakin’ Espresso ,” they made a bold splash. Announced in December 2024, the limited-edition drink launched alongside the “ Shake That Ess ’” campaign, bringing levity and personality to the daily coffee ritual. Sabrina was a natural fit. She is a chart-topping pop…
Read more
In a fragmented digital world where new social platforms gain traction overnight, marketers are challenged to keep pace with shifting audience behaviors, rising creators, and emerging communities. The latest integration from StatSocial addresses this head-on by giving marketers access to Bluesky influencers, audience signals, political insights, and more , all within StatSocial’s cross-platform ecosystem. With…
Read more
In today’s always-on digital world, brands can’t afford to sit on the sidelines when social content goes viral. Whether it’s a trending meme, a breakout influencer moment, or a cultural flashpoint, going viral presents a rare opportunity to drive massive visibility and revenue if you can act fast enough. That’s why learning how to capitalize…
Read more
Platforms like Upfluence, Grin, and CreatorIQ make influencer management easier—from outreach to payments to campaign tracking. But when it comes to finding the right creators, most still rely on engagement metrics and follower counts. A creator that is recommended within one of these platforms might seem like a great choice, but that doesn’t mean their…
Read more
Marketers often believe they understand how their brand is perceived—until they see the data. At StatSocial, it’s not uncommon for clients to run a brand audience insights report and receive surprising results. Maybe the audience engaging with your brand isn’t who you expected. Maybe your message is unintentionally resonating with different consumer groups—or missing the…
Read more
Influencer measurement has long been limited to superficial signals—likes, shares, views, and promo codes. But marketing leaders are demanding more. They want to know how influencer campaigns actually impact business outcomes. StatSocial delivers exactly that. As the only influencer measurement platform that directly links organic social audience exposure to verified purchase behavior, StatSocial makes it…
Read more
We recently highlighted the brand audiences of LaCroix and Sweetgreens , but in this blog, we’re taking a closer look at a consumer audience with a strong affinity for men’s designerwear—uncovering who they are, where they engage and what they value. Using StatSocial’s audience intelligence platform, we’ll highlight the key insights that define this stylish…
Read more
Marketers today are sitting on a goldmine of first-party data —but to maximize its potential, they need to go beyond basic customer demographics and purchase data. Imagine if first-party data could be enriched with a customer’s interests, media preferences, brand affinities, and trusted influencers. StatSocial enables this powerful combination of data so that marketers can…
Read more
Image source: Distractify In 2020, Dunkin’ collaborated with then-16-year-old TikTok sensation Charli D’Amelio to introduce “ The Charli, ” a limited-edition beverage reflecting her go-to Dunkin’ order. To measure the campaign’s success, Dunkin’ incentivized customers by offering 100 bonus points to those who ordered the drink through the mobile app. This partnership led to a…
Read more