StatSocial Blog
When Your Perception Doesn’t Match Reality: How Brand Audience Insights Reveal the Truth About Your Brand
Marketers often believe they understand how their brand is perceived—until they see the data. At...
When Your Perception Doesn’t Match Reality: How Brand Audience Insights Reveal the Truth About Your Brand
Marketers often believe they understand how their brand is perceived—until they see the data. At StatSocial, it’s not uncommon for clients to run a brand audience insights report and receive...
The Only Influencer Measurement Solution That Ties Campaign Exposure to Actual Sales
Influencer measurement has long been limited to superficial signals—likes, shares, views, and promo codes. But marketing leaders are demanding more. They want to know how influencer campaigns actually impact business outcomes. StatSocial delivers exactly that. As the...
The Preferences & Affinities of Luxury Menswear Consumers
We recently highlighted the brand audiences of LaCroix and Sweetgreens, but in this blog, we’re taking a closer look at a consumer audience with a strong affinity for men’s designerwear—uncovering who they are, where they engage and what they value. Using StatSocial’s...
5 Ways You Can Maximize First-Party Data with StatSocial Audience Data
Marketers today are sitting on a goldmine of first-party data—but to maximize its potential, they need to go beyond basic customer demographics and purchase data. Imagine if first-party data could be enriched with a customer’s interests, media preferences, brand...
An Influencer Attribution Case Study: Dunkin’ and Charli D’Amelio
Image source: Distractify In 2020, Dunkin’ collaborated with then-16-year-old TikTok sensation Charli D’Amelio to introduce “The Charli,” a limited-edition beverage reflecting her go-to Dunkin’ order. To measure the campaign’s success, Dunkin’ incentivized customers...
StatSocial’s Influencer Audience Tool: 7 Most Common Questions Answered
Influencer marketing continues to grow exponentially, yet most planning and measurement tools still rely heavily on traditional engagement metrics. To maximize impact, brands must shift to an audience-based approach—focusing not just on likes, comments, and shares but...
The Top 5 Data Clean Rooms You Should Know & How StatSocial Makes Them Even More Powerful
Data clean rooms are essential for marketers looking to collaborate on data while maintaining privacy and security. But a clean room without the right data is just an empty space.This is where StatSocial comes in.We connect the dots between social media behavioral...
The Audience Targeting Tool That Doubled A Company’s Direct-to-Consumer Sales
Reaching your audience on social media and across the digital ecosystem has become more challenging than ever. With constantly evolving algorithms, increased competition for attention, and restrictions on targeting options, marketers often struggle to connect with the...
How StatSocial Powered Crumbl’s Customer Acquisition Strategy, Driving 60% Growth in Weekly New Orders
In the competitive world of gourmet cookies, Crumbl has emerged as a standout brand, driven by an innovative, data-driven customer acquisition strategy and a commitment to understanding its audience. Leveraging StatSocial's advanced audience data, Crumbl has aligned...
How to Maximize Reach, Conversions & ROAS with Audience-First Channel Optimization
Reaching your audience in today’s fragmented media landscape is more challenging than ever. Traditional sources like media kits, demographics, basic engagement metrics, and surface-level social analytics fall short of capturing the complexity of modern consumer...
How to Calculate Influencer Marketing ROI Without Engagement Metrics & Promo Codes
Influencer marketing has become a cornerstone for many brands, with 69% of consumers saying they trust influencer recommendations. Yet, marketers who have measured digital and paid media programs for years are often left in the dark when it comes to quantifying the...