StatSocial Insights
5 Platforms and Services to Consider When Starting an Influencer Marketing Program
Marketers have plenty of options to select from for their influencer programs. Here are 5...
5 Platforms and Services to Consider When Starting an Influencer Marketing Program
Marketers have plenty of options to select from for their influencer programs. Here are 5 platforms and services to consider for your influencer marketing program: Consideration #1: Agencies and...
Here’s What Ticketmaster Needs to Do to Move Forward After the Taylor Swift Presale Disaster
November was a busy month. There was Thanksgiving, the kickoff of the World Cup tournament, and arguably the most memorable event—Taylor Swift’s “The Eras Tour” ticketing disaster. In case you somehow missed it, here’s a quick recap of what happened. Taylor Swift had...
Influencer Partnership Validation: Ensuring Your Audience and Influencers Align
Whether you have a sophisticated influencer marketing program or are just starting out, it’s critical to identify the influencers that are mostly likely to reach and engage with your audience. If you’ve visited our blog in the past, the concept of an “audience-first”...
Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season
With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few years of record growth may be coming to an end. In the very least, expect consumers to be more mindful about how and...
StatSocial launches Similarity Score for a New Approach to Audience Measurement
Marketers leverage numerous types of data to understand who their prospects and customers are. Whether they turn to first-party CRM or purchase data, third-party data, or traditional research, evaluating an audience’s unique attributes is key to running a successful...
A Step-By-Step Guide To Conducting Highly Effective Market Research Studies in 2023
So you want to conduct a market research study. That’s great news. Research is key to understanding your audience and helping you validate and optimize your go-to-market strategy. The thing is, market research is tricky these days. Without the right tools you can be...
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since Twitter put an end to their Audience Insights feature for reasons unknown. In case you are unfamiliar or forget what they looked like, below are two screenshots to jog your memory: Source: Twitter blog Source: Twitter blog...
Why StatSocial Clients are Looking to Custom Audiences for Their Market Research Studies
In today’s world, making sure your marketing dollars reach your audience is essential, and market research is no exception. Leading market research companies and Fortune 500 brands are turning to StatSocial’s social audience insights to help conduct survey outreach...
A Better Solution: Identifying Exposed Audiences for Attribution and Brand Lift
Download our latest white paper, Next Generation Earned Media Measurement: Moving Beyond Engagement Metrics. Take a deep dive into how social audience data is enabling marketers for the first time to identify verified individuals exposed to or engaged with influencer...
How A Deeper Understanding of Your Customers Can Help You Survive and Thrive During an Economic Downturn
Let’s face it, a period of economic downturn isn’t ideal, but the good news is, there are data tools we have at our disposal to successfully navigate and come out the other side. When we can better understand and connect with our core customer groups, they’re more...
3 Reasons Why Micro-Influencers Can Be Better for ROI
Partnering with influencers is a popular campaign strategy among marketers looking to create more buzz and ultimately sales. And it’s not too difficult to understand why with brands benefiting from the creativity, associated trust, and reach of well-established...
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