StatSocial Insights
The Top 10 Travel Destinations for Families This Summer
It's nearly the official start to summer, which means we all have one thing on our minds…vacation!...
The Top 10 Travel Destinations for Families This Summer
It's nearly the official start to summer, which means we all have one thing on our minds…vacation! For a lot of us, summer vacation comes with hitting the road or airports to get away with our...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to complete the transaction? This process is called the “buyer journey”—a concept that has existed in marketing for decades. In...
Tune-In: StatSocial + The Marketing Hero Podcast
This week we were fortunate to have our Marketing Director, Marlee Gauthier featured on The Marketing Hero Podcast, where a range of topics within the SaaS space are discussed. It’s to no surprise that much of the discussion between host Maia Morgan Wells and Marlee...
Survey Profiling: Using Social Audience Insights To Identify Tesla Owners
Market research is an essential part of any well-rounded marketing strategy. But these days, it’s increasingly more difficult to access and obtain insights on your target audience. It’s not uncommon for marketers to question if surveys are worth the effort due to...
The Top 10 Most Popular Subscription Services Among Millennial Women
There’s no doubt that the subscription business model is here to stay. Nowadays, it’s hard to find a brand not partaking in this form of customer loyalty that promises recurring revenue for the business and a regular service or product at the doorstep of the consumer....
Cinco de Mayo: Key Facts & Audience Insights To Celebrate
The month of May is a welcomed sight to those of us in northern climates dethawing from a long winter. But even if you don’t hail from a cold climate, May offers a celebration we can all get behind—Cinco de Mayo. While many Americans are quick to raise a cerveza in...
Access Our Latest eBook: The 2022 Guide To Market Research
Market research is essential to understanding your target audience. The problem? In today’s digital age, it is increasingly difficult to identify and reach them. Social audience insights alleviate the market research challenge by providing a direct path to your...
Why Affiliate Links and Promo Codes Aren’t Enough for Measuring Influencer Campaigns
If you frequent the blog, you know that we discuss influencer marketing quite a bit. And that’s because it’s become an essential part of any well rounded marketing strategy. Consider the three statistics from Digital Marketing Institute that showcase just how...
4 Market Research Methods You Should Know And Try
When it comes to market research there are plenty of methods at your disposal that can provide insights into your customer base or the audience you wish to reach. Market research is a crucial component of any marketing strategy, whether you're looking to increase...
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy regulations that makes personalization challenging. And if that isn’t enough of a...
National Pet Day: The Top Pet Influencers + Insights
April 11th is National Pet Day, a day to recognize our furry friends and give them some extra love. And even though we don’t need an excuse to spoil our animals, it’s a fun day we can all get behind. We wish you could get the day off to spend with your pet, but we...
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