StatSocial Insights
The Next Generation of Brand Lift Studies
Ever wonder how a specific group of individuals might perceive your brand? Especially after...
The Next Generation of Brand Lift Studies
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new campaign or receiving negative press? If so, conducting a brand lift study might be in your...
The Next Generation of Brand Lift Studies
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new campaign or receiving negative press? If so, conducting a brand lift study might be in your future. By definition, brand lift studies survey a specific audience...
Influencer Marketing: How It Works and Why It is So Effective
Gone are the days of traditional marketing where companies would only rely on billboards, commercials, and print ads to get their message out there. In today's digital world, it can be challenging to stand out from the competition as more and more companies are vying...
StatSocial Recognized As One of the Fastest Growing Private Companies in America
At StatSocial we are excited to announce our achievement and recognition as one of America’s fastest growing private companies on the Inc. 5000 list. The Inc. 5000 represents a look at the most successful companies within the economy’s most dynamic segment—independent...
StatSocial Announced Winner of the “Influencer Marketing Innovation Award” by MarTech Breakthrough
Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global...
Why A Social Audience Insights Platform Should be Part of Your Influencer Tech Stack
Original post from Talking Influence The rise of influencer marketing has given way to an abundance of tools for marketers to leverage. In 2021 alone, the influencer marketing industry raised over $800M in funding to create new and innovative technologies to manage...
5 Ways to Measure Influencer Campaign Success
We talk about influencer marketing a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over the past decade and hit $13.8bn in 2021. But if you have ever run an influencer campaign, you probably know how difficult it is to...
Deeply Understand Your Audience for Higher Survey Engagement
If you frequent our blog, you know we talk a lot about the importance of market research and effective survey outreach to inform your overall marketing, product, or go-to-market strategy. But as researchers and marketers know all too well, reaching your target...
How Social Audience Insights Keep Your Buyer Personas Actionable
Ask a roomful of marketers if they have buyer personas for their brand and odds are, most hands will go up. Ask the same marketers how many have updated their personas within the past year, and you’re bound to see far fewer hands shoot up. And that’s because the...
Here’s How to Accurately Measure the ROI of Earned Campaigns
Most people think of social media as a place to connect with loved ones and those with like-minded interests. But social media is also essential for brands looking to connect with their audience in a meaningful way. According to Hootsuite, social media is on track to...
The Top 10 Travel Destinations for Families This Summer
It's nearly the official start to summer, which means we all have one thing on our minds…vacation! For a lot of us, summer vacation comes with hitting the road or airports to get away with our families. As of 2019, over 100 million Americans took a trip throughout the...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to complete the transaction? This process is called the “buyer journey”—a concept that has existed in marketing for decades. In...
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