StatSocial Insights
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since Twitter put an end to their Audience Insights feature for reasons...
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since Twitter put an end to their Audience Insights feature for reasons unknown. In case you are unfamiliar or forget what they looked like, below are two screenshots to jog...
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since Twitter put an end to their Audience Insights feature for reasons unknown. In case you are unfamiliar or forget what they looked like, below are two screenshots to jog your memory: Source: Twitter blog Source: Twitter blog...
Why StatSocial Clients are Looking to Custom Audiences for Their Market Research Studies
In today’s world, making sure your marketing dollars reach your audience is essential, and market research is no exception. Leading market research companies and Fortune 500 brands are turning to StatSocial’s social audience insights to help conduct survey outreach...
A Better Solution: Identifying Exposed Audiences for Attribution and Brand Lift
Download our latest white paper, Next Generation Earned Media Measurement: Moving Beyond Engagement Metrics. Take a deep dive into how social audience data is enabling marketers for the first time to identify verified individuals exposed to or engaged with influencer...
How A Deeper Understanding of Your Customers Can Help You Survive and Thrive During an Economic Downturn
Let’s face it, a period of economic downturn isn’t ideal, but the good news is, there are data tools we have at our disposal to successfully navigate and come out the other side. When we can better understand and connect with our core customer groups, they’re more...
3 Reasons Why Micro-Influencers Can Be Better for ROI
Partnering with influencers is a popular campaign strategy among marketers looking to create more buzz and ultimately sales. And it’s not too difficult to understand why with brands benefiting from the creativity, associated trust, and reach of well-established...
The Next Generation of Brand Lift Studies
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new campaign or receiving negative press? If so, conducting a brand lift study might be in your future. By definition, brand lift studies survey a specific audience...
Influencer Marketing: How It Works and Why It is So Effective
Gone are the days of traditional marketing where companies would only rely on billboards, commercials, and print ads to get their message out there. In today's digital world, it can be challenging to stand out from the competition as more and more companies are vying...
StatSocial Recognized As One of the Fastest Growing Private Companies in America
At StatSocial we are excited to announce our achievement and recognition as one of America’s fastest growing private companies on the Inc. 5000 list. The Inc. 5000 represents a look at the most successful companies within the economy’s most dynamic segment—independent...
StatSocial Announced Winner of the “Influencer Marketing Innovation Award” by MarTech Breakthrough
Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global...
Why A Social Audience Insights Platform Should be Part of Your Influencer Tech Stack
Original post from Talking Influence The rise of influencer marketing has given way to an abundance of tools for marketers to leverage. In 2021 alone, the influencer marketing industry raised over $800M in funding to create new and innovative technologies to manage...
5 Ways to Measure Influencer Campaign Success
We talk about influencer marketing a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over the past decade and hit $13.8bn in 2021. But if you have ever run an influencer campaign, you probably know how difficult it is to...
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