StatSocial Blog
An Influencer Attribution Case Study: Dunkin’ and Charli D’Amelio
Image source: Distractify In 2020, Dunkin’ collaborated with then-16-year-old TikTok sensation...
An Influencer Attribution Case Study: Dunkin’ and Charli D’Amelio
Image source: Distractify In 2020, Dunkin’ collaborated with then-16-year-old TikTok sensation Charli D’Amelio to introduce “The Charli,” a limited-edition beverage reflecting her go-to Dunkin’...
A Look at Sweetgreen’s Audience: Their Media Preferences, Favorite Influences, Interests & Affinities
At StatSocial, we love data. And we especially love taking deep dives into the audiences of some of our favorite brands. A little while back, we dove into the core audience of LaCroix, and today we are back at it with more insights–this time for Sweetgreen. Sweetgreen...
How to Create Actionable Buyer Personas: The Audience Intelligence Tool Every Marketer Needs
Buyer personas are key to delivering personalized experiences to your audience, but traditional methods for developing these personas are often time-consuming and labor-intensive. They require collecting customer questionnaires, conducting exhaustive consumer...
The Consumers Drinking LaCroix
Back in 2008, StatSocial’s content creator, Justina, studied abroad in Italy where restaurants offered “acqua frizzante”—aka sparkling water—more frequently than distilled, a novel concept for an American at the time. Fast-forward to today, it’s not uncommon to find...
What Does An Audience-First Marketing Strategy Actually Look Like?
As marketers, we know that the customer always comes first. It’s a core principle of any successful brand. But what about your target audience? Shouldn’t the same notion apply? Taking an audience-first approach to marketing isn’t a new concept. But it’s one that very...
Know The Political Preferences & Leanings Of Your Customers
There’s an old adage in America that says, “Never discuss politics or religion in polite company.” For years, this belief reigned true with brands to avoid rocking the boat with their customer base. And while taking part in culture wars—conflicts between different...
Unlocking New Marketing & Insights Opportunities: StatSocial and LiveRamp Enhance Partnership
StatSocial and LiveRamp, the leading global data collaboration platform, are pleased to announce an enhanced partnership that opens up new avenues for marketers to fine-tune their go-to-market strategies and maximize campaign efficacy. Through this collaboration,...
StatSocial Recognized in G2’s Audience Intelligence High Performer Report
2024 is off to a great start for our StatSocial team. Our platform is helping hundreds of clients make meaningful connections with their ideal consumers and we’ve got some exciting new product updates in the works. The icing on the cake? It was just announced that...
Influencer Analytics vs. Influencer Discovery Tools: What Every Marketer Needs To Know
How are your influencer marketing campaigns going this year? Is there room for improvement? The vast majority of marketers could enhance their approach to influencer selection by moving beyond high level vanity metrics such as follower count and engagement. While...
Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data
In today’s rapidly evolving landscape, marketers and media planners have more channels, mediums, and platforms to engage their buyers, yet, reaching them is more difficult than ever. Do you invest in traditional media outlets that are no longer the once fail-proof...
The Audience Intelligence Solution You Need to Truly Understand Your Consumers
Understanding your audience’s unique interests, affinities, and preferences is a nearly impossible task, requiring marketers to piece together data from various sources, tactics, and even departments. In this blog, we’ll explore the most common data sources and...