StatSocial Insights
StatSocial & LiveRamp’s Partnership Expands to Allow Integrated Social Audience Insights
The team at StatSocial is excited to announce that we’ve expanded our partnership with LiveRamp to...
StatSocial & LiveRamp’s Partnership Expands to Allow Integrated Social Audience Insights
The team at StatSocial is excited to announce that we’ve expanded our partnership with LiveRamp to allow customers to enrich their existing data even further with integrated social insights. We’ve...
Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case
In September it was announced that 16-year old TikTok superstar, Charli D'Amelio, would be partnering with international coffee and doughnut chain, Dunkin'. It has been widely reported is that the campaign has been a success, with the drink selling like crazy, and...
StatSocial’s founder Michael Hussey writes about “What’s left when the cookie goes away?” over at Search Engine Watch
Over at Search Engine Watch, StatSocial's President and Founder, Michael Hussey has written a terrific piece entitled, "What’s left when the cookie goes away?" StatSocial's President and Founder, Michael Hussey is seen here visibly pondering the soon-to-be cookie-less...
Target vs. Walmart Shoppers – Celebrity/Influencer Identification and Attribution
StatSocial analyzed the audiences of 200 top celebrity influencers and overlaid these insights with the shopping data of retail giants, Target and Walmart. Doing this enabled us to identify which of the big box retail stalwarts is preferred by the fans of each...
Social Audience Attribution – What Apparel Brands Do Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube Users Buy?
StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube. This analysis enabled us to determine which platforms’ users spend the most (or least)...
StatSocial Partners with LiveRamp to Bring Social/Earned/Influencer Audiences to the Data Store
StatSocial, a patented audience intelligence platform for earned and social data that defines audiences across more than 85K attributes, announced a partnership with LiveRamp, a leading provider of omnichannel identity resolution. Through the partnership, StatSocial...
Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?
StatSocial’s Silhouette is the industry's most advanced audience intelligence platform, and a vital component of any comprehensive market research initiative. Integrating our data to your research panel unlocks tremendous opportunities. Below is a high level example...
‘Chain Store Age’ Highlights Our Findings Attributing Consumer Purchase Data to Social Audiences
Over at Chain Store Age, senior tech editor, Dan Berthiaume, has written a piece entitled "The best social platform for holiday promotions is…" In it, Dan summarized StatSocial's findings as outlined in the entry recently posted here, "Attribution of Social Audiences...
The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data
Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat — analyzing their purchasing habits across numerous categories. By...
Which automotive brands do Achievement Striving People own?
Which automotive brands do Achievement Striving People own? And how does StatSocial know this? We know it, thanks to Silhouette, the industry’s most advanced Audience Intelligence Platform. The marketing of automobiles has long been associated with the personalities...
“Talking Influence” — StatSocial on Influencer Attribution
Over at the industry leading publication, Talking Influence, StatSocial's Founder and President, Michael Hussey has written a piece entitled, "Attribution: The Missing Link for Influencer Marketing?" After a brief outline of social media marketing's evolution (leading...
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