StatSocial Blog
The Consumers Drinking LaCroix
Back in 2008, StatSocial’s content creator, Justina, studied abroad in Italy where restaurants...
The Consumers Drinking LaCroix
Back in 2008, StatSocial’s content creator, Justina, studied abroad in Italy where restaurants offered “acqua frizzante”—aka sparkling water—more frequently than distilled, a novel concept for an...
Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights
Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints. CRM data can be basic and incomplete, while...
The Truth About Audience Intelligence Platforms (And How To Choose The Best One)
Today’s digital landscape has enabled businesses to connect with their consumers through a variety of channels. But it's also created a huge headache for marketers trying to reach their audience in a sea of endless competition. HubSpot polled marketing leaders to...
3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure
Picture this scenario: You’ve identified a gap in the market. You worked hard at developing a product to address the gap. The product is great. Your team? Fantastic. You develop what you think is a fool-proof go-to-market strategy.And? Crickets. Ok, maybe not...
How to Measure Brand Perception: Identify & Survey Exposed Social Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or receiving negative press? If so, conducting a brand perception study might be in your future. Due to a lack of quality data,...
Identifying Exposed Audiences Is Key If You Want to Measure Influencer Marketing ROI
Have you ever purchased a product based on an influencer’s recommendation? According to studies, half of all consumers have. And that’s because influencer marketing campaigns—when done well—are compelling. People feel like they know the influencers they follow. And...
Influencer Search: Will Drew Barrymore Drive ROI for Lululemon?
Influencer marketing is no longer the new kid in town. Influencer marketing has grown 2X since 2019, eclipsing $21 billion. Despite this growth, many influencer search platforms still serve up recommendations based on vanity metrics and preconceived notions instead of...
5 Ways to Measure The Impact Of Your Influencer Marketing Campaign
We talk about influencer marketing campaigns a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over the past decade and hit $16.4bn in 2022.But if you have ever run an influencer marketing campaign, you probably know how...
Unparalleled Brand Measurement Across Social & Influencer Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or receiving negative press? If so, conducting a brand measurement study might be in your future. Due to a lack of quality data,...
What’s the Difference Between Social Listening and Social Audience Insights?
When you think about where your target audience frequents most—odds are, social media comes top of mind. Social media usage is astounding. With 3.6 billion active users and an average of 2+ hours of usage a day, it’s an infinite pool of audience insights that...
Why The Best Influencer Marketing Strategies Include Social Audience Insights
The rise of influencers has given way to an abundance of tools and influencer marketing strategies. In 2022, the influencer market in the U.S. climbed to a record $16.4 billion as more marketers than ever leveraged influencer campaigns. The rise of TikTok over the...