StatSocial Insights
The Truth About Audience Intelligence Platforms (And How To Choose The Best One)
Today’s digital landscape has enabled businesses to connect with their consumers through a variety...
The Truth About Audience Intelligence Platforms (And How To Choose The Best One)
Today’s digital landscape has enabled businesses to connect with their consumers through a variety of channels. But it's also created a huge headache for marketers trying to reach their audience in...
How Marketers Can Conduct Influencer Marketing Attribution
Influencer marketing attribution allows marketers to measure the effectiveness of their influencer marketing campaigns and understand which influencers drove the best results. Attribution involves analyzing social behavior and purchase data to determine how much of an...
What Are Social Audience Insights & How To Take Action On Them
Social media has become an essential part of any successful marketing strategy, but understanding your target audience's behavior and preferences on these platforms can be a challenge. That's where social audience insights come in. By analyzing your audience's...
What are Social Panels & How to Create Them Using Silhouette™
Social panels are a relatively new capability that combines the power of social audience insight tools and social listening. Used together, these tools allow marketing professionals to do some pretty powerful things. So what are social panels and should you start...
TikTok Insights: How to Take Action on Consumer Insights Across Millions of Active Users
Nearly half of Americans are currently engaging on TikTok with Gen Z making up over 40% of its users. While that may seem staggering, what’s even more staggering is the average user spends 95 minutes per day on the platform. So it’s not too surprising that marketers...
4 Ways Social Audience Data Leads to Higher Performing Paid Ads on Social Media
Marketers, let’s talk about running paid ads on social media. The concept isn’t a new one, but it’s becoming increasingly important. Last year, consumers spent 2.5 hours on social media every day. To give you an idea of just how staggering that time spent is, in 2022...
11 Top Social Listening Tools of 2023 (And How To Integrate Them With Silhouette)
A few years back, social listening tools were a scrappy thing marketers leveraged to get a leg up on trending topics their audience engaged with. Today, it’s a billion dollar industry and an integral part of a solid marketing strategy—with over 80% of marketers using...
The Secret to Business Growth & Customer Loyalty? Build Brand Communities
Think of your favorite brands. What about them do you love? Many consumers feel a strong connection to the brands they frequent, whether online or in-person. And when you’re loyal to a brand, you’re likely to shop there often and pay closer attention to their content....
The Top 10 Most Popular Subscription Services Among Millennial Women
There’s no doubt that the subscription business model is here to stay. Nowadays, it’s hard to find a brand not partaking in this form of customer loyalty that promises recurring revenue for the business and a regular service or product at the doorstep of the consumer....
3 Easy Steps to Determine The Brand Impact of 2023 Super Bowl Commercials Across Social
According to NPR, brands spent $7 million for 30 seconds of advertising during the Super Bowl. That’s a lot of cash to shell out. Especially when you consider the fact that the same 30 second ad would run you a little over $800K during Sunday Night Football. We know...
Social Listening vs. Social Audience Insights: Which is Better for Measuring Brand Lift?
If you landed on this blog, you might be in the process of looking for answers to one of the following questions: How does my audience perceive my brand? How has my audience’s perception changed overtime? How has my brand been affected as the result of...
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