Platforms like Upfluence, Grin, and CreatorIQ make influencer management easier—from outreach to payments to campaign tracking. But when it comes to finding the right creators, most still rely on engagement metrics and follower counts. A creator that is recommended within one of these platforms might seem like a great choice, but that doesn’t mean their following is representative of your target audience.
What if you could avoid the uncertainty and validate every creator before you even inquire about a partnership? That’s exactly what StatSocial enables our clients to do.
By layering StatSocial’s influencer discovery, validation, and measurement tool onto your existing influencer marketing platform, you move beyond surface-level metrics to understand the audience of any creator—and whether their partnership is going to reach your ideal buyers.
In this blog, we highlight how StatSocial elevates your existing management platform across these critical capabilities.
Discover influencers based on audience fit, not just high level metrics
Platforms like Upfluence and Grin are great at surfacing influencers based on content categories, engagement rates, and historical content, but they don’t tell you:
- Do the influencer’s followers match your ideal target audience?
- Are they reaching potential buyers, or just generating views?
- Can they influence actual purchasing behavior and drive conversions?
- What portion of their audience actively engages with brand messaging?
With StatSocial, you can discover creators who already influence your ideal customers—based on who your audience follows, not just who’s popular in your category.
Adding StatSocial to your workflow lets you discover or validate influencers with precision. You gain:
- A breakdown of an influencer’s audience across self-declared interests, media habits, brand affinities, and demographics.
- Insights into whether their audience overlaps with your target buyers (and by how much).
- Visibility into how an influencer aligns with specific consumer segments like Gen Z moms, fitness-conscious dads, or HNW tech investors.
This gives you the power to avoid wasted spend on creators whose followers don’t actually align with your objectives.
Think of it like this:
- Use Grin or CreatorIQ for sourcing, communications, contracting, and engagement or promo code tracking.
- Use StatSocial to power that process with audience intelligence that ensures the creators you partner with will have the greatest impact on sales.
The result? A smarter, tighter influencer program that focuses on fit, not just flash.
Gain a clearer understanding of sales impact beyond incentive programs and engagement
StatSocial doesn’t just change how you approach your influencer search, but it provides a direct understanding of sales impact just like the rest of your paid media programs.
Influencer management platforms are great at keeping track of how your campaign is resonating across social and how many buyers converted using affiliate links or promo codes. But what they lack is transparency on actual sales impact.
With StatSocial, marketers can understand:
- % of sales resulting from the campaign
- # of new buyers
- Return on investment
- Did one influencer’s audience spend more compared to another influencer’s?
When Nestle ran an influencer measurement study with StatSocial, they discovered their own organic social following spent significantly more compared to their influencers’ followings.
Below we highlight exactly how you would go about running a sales lift study with StatSocial. All you need is access to StatSocial’s audience data and first or third-party sales data.
Smarter influencer marketing starts with smarter data
Your existing influencer platform shouldn’t operate in a vacuum. By pairing tools like Grin or Upfluence with StatSocial, you get the best of both worlds: streamlined workflows and unmatched audience insights that result in data-driven decisions and higher impact campaigns.
Stop guessing if an influencer is the right fit. Know it—before you blow your budget.
Ready to enhance your influencer program with StatSocial? Let’s talk.