Enhance Your Insights & Measurement Offerings with Social Audience Data

Go beyond the limited insights collected through first-party datasets and survey responses by leveraging self-declared social audience data that will expand your understanding of any audience and fuel future growth.

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Take Action on Self-Declared Insights with Silhouette™

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Expand Insights Across Survey Respondents & Panelists

Enhance and analyze survey respondent data against thousands of self-declared attributes, or enrich existing panel data for more targeted survey outreach.

U

Build Custom Audiences for Monitoring & Research

Create and export custom audiences from Silhouette to your social listening platform for monitoring, or import social handles for deeper audience analysis.

i

Broaden Insights On Any Consumer Audience

Upload first-party data into Silhouette to learn more about existing customers, or build and analyze new audiences to inform future product development and outreach.

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Deploy Brand Lift Surveys for Awareness & Perception

Survey the social audiences exposed to and engaged with any social or influencer campaign to understand the impact on brand awareness and perception.

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Consumer Insights &
Brand Measurement

Take action on self-declared audience data, sourced from major social media channels, to fuel advanced audience analysis, highly effective campaigns, and brand measurement.

Influencer Validation
& Impact

Implement an audience-first approach to influencer discovery, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.

Panel & Consumer
Research

Expand panel insights beyond basic survey responses, or conduct consumer-based research through the analysis and enrichment of custom social audiences and first-party datasets.

Connected
Audience Data

Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.

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