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Enhance Your Insights & Measurement Offerings with Social Audience Data

Go beyond the limited insights collected through first-party datasets and survey responses by leveraging self-declared social audience data that will expand your understanding of any audience and fuel future growth.

Take Action on Self-Declared Insights with Silhouette™

Expand Insights Across Survey Respondents & Panelists

Enhance and analyze survey respondent data against thousands of self-declared attributes, or enrich existing panel data for more targeted survey outreach.

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Build Custom Audiences for Monitoring & Research

Create and export custom audiences from Silhouette to your social listening platform for monitoring, or import social handles for deeper audience analysis.

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Broaden Insights On Any Consumer Audience

Upload first-party data into Silhouette to learn more about existing customers, or build and analyze new audiences to inform future product development and outreach.

 

Deploy Brand Lift Surveys for Awareness & Perception

Survey the social audiences exposed to and engaged with any social or influencer campaign to understand the impact on brand awareness and perception.

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Consumer Insights &
Media Planning

Bring comprehensive data to your channel and media planning process including your audience's media preferences spanning traditional media outlets, niche podcasts, and preferred influencers.

Influencer Insights

Implement an audience-first approach to influencer validation, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.

Brand Measurement

Take action on self-declared audience data, sourced from major social media channels, to better understand relevant brand audiences and measure campaign impact on overall brand health.

Connected Audience Data

Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.

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Influencer Analytics vs. Influencer Discovery Tools: What Every Marketer Needs To Know

Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data

The Audience Intelligence Solution You Need to Truly Understand Your Consumers

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Start Integrating Social Audiences Into Any Marketing Campaign

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