Take Action on Self-Declared Insights with Silhouette™
Expand Insights Across Survey Respondents & Panelists
Enhance and analyze survey respondent data against thousands of self-declared attributes, or enrich existing panel data for more targeted survey outreach.
Build Custom Audiences for Monitoring & Research
Create and export custom audiences from Silhouette to your social listening platform for monitoring, or import social handles for deeper audience analysis.
Broaden Insights On Any Consumer Audience
Upload first-party data into Silhouette to learn more about existing customers, or build and analyze new audiences to inform future product development and outreach.
Deploy Brand Lift Surveys for Awareness & Perception
Survey the social audiences exposed to and engaged with any social or influencer campaign to understand the impact on brand awareness and perception.
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Consumer Insights &
Bring comprehensive data to your channel and media planning process including your audience's media preferences spanning traditional media outlets, niche podcasts, and preferred influencers.
Implement an audience-first approach to influencer validation, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.
Take action on self-declared audience data, sourced from major social media channels, to better understand relevant brand audiences and measure campaign impact on overall brand health.
Connected Audience Data
Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.