Take Action on Earned, Social & Influencer Audiences
Reach and retarget any custom audience including earned, social, and influencer audiences by seamlessly building, analyzing, and activating relevant segments across the digital ecosystem.
Build Seed Audiences for High-Impact Campaigns
Create custom seed audiences within Silhouette for modeling, then activate against the lookalike audience to fuel compliant campaigns that will drive results.
Build Lookalike Audiences from First & Third-Party Data
Upload customer and third-party data, survey panel data, or even Twitter IDs from your preferred social listening tool to model off of, then target at scale.
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& Media Planning
Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.
Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.
Build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel marketing campaigns and brand measurement.