Silhouette™ by StatSocial
Understand who your customers are and how to best engage them using the industry’s only Social Audience Insights platform that can deliver a complete picture of audience interactions across major social and community platforms.
Silhouette Features
Build
- Leverage Silhouette’s easy-to-use UI to create audiences from our database of billions of social accounts mapped to 300 million verified individuals.
- Segment audiences using a robust taxonomy of unique attributes, or create custom audiences for any marketing or research initiative.
Analyze
- Index your audience against out-of-the-box geo baselines, or set any custom baseline including your CRM data, survey respondents, custom built personas, and more.
- Discover what is unique about your audience, what they are passionate about, what drives their decision-making, and how to effectively reach them.
Expand
- Model off of custom seed audiences to identify and target those that most closely match your ideal audience in a fully compliant way.
- Upload your first-party data, survey panel data, or even Twitter IDs from your social listening tool for audience analysis and expansion within the platform.
Connect
- Send audience data across the digital ecosystem for retargeting on paid media, OTT, mobile, email, and more.
- Overlay social audiences with market research panels for survey targeting, expanded insights, or with third-party purchase data for attribution analysis.
