Silhouette Features

Audience Builder
- Leverage Audience Builder’s easy-to-use UI to create audiences from our database of over 1.3 billion social accounts and 300 million verified identities.
- Segment audiences across 95,000 taxonomies or create custom audiences that overlap with any industry, trend, or brand.

Audience Analytics
- Index your audience against any custom baseline you choose including geography, demographic data, or even another audience.
- Discover what is unique about your audience, what they are passionate about, what drives their decision-making, and how to effectively reach them.

Audience Expansion
- Through Audience Expansion’s algorithms, find the personas that most closely match your ideal buyers and scale your audience data in seconds.
- Upload your first-party data or social profiles into Silhouette for audience analysis and expansion within the platform.

Audience Connector
- Send audience data across the digital ecosystem for retargeting on paid media, OTT, mobile, email, and more.
- Deliver our social data to your own platform directly or overlay it with purchase data for attribution analysis.
How Silhouette Works
