StatSocial Logo - StatSocial Earned Audience Intelligence Platform

#1 Audience Intelligence Platform
in User Satisfaction

Understand who your customers are and how to best engage them using the industry’s only audience intelligence platform that can deliver a complete picture of audience interactions across major social and community platforms.

 

StatSocial Platform
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Audience Builder

  • Leverage StatSocial’s easy-to-use UI to create audiences from our database of billions of social accounts mapped to 300 million verified individuals.
  • Segment audiences using a robust taxonomy of unique attributes, or create custom audiences for any marketing initiative.
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Insights

  • Compare your audience to out-of-the-box baselines, or set any custom baseline using your CRM data, survey respondents, custom built personas, and more.
  • Discover what is unique about your audience, what they are passionate about, what drives their decision-making, and how to effectively reach them.
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Discovery

  • Leverage audience-first data to select influencers from a database of tens of millions, ensuring alignment with your ideal customers and campaign objectives.
  • Discover specific media preferences across traditional outlets, niche podcasts, CTV, and more, along with top brand affinities for any audience.
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Connect

  • Send audience data across the digital ecosystem for retargeting on paid media, OTT, mobile, CTV, and more.
  • Overlay social audiences with any first-party data set in your preferred data environment for expanded insights, modeling, targeting, or measurement of organically exposed audiences.
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Frequently Asked Questions

What makes StatSocial’s platform different from other audience intelligence platforms?

Unlike other audience intelligence platforms that rely on social listening or single-platform data from X alone, StatSocial’s patented Identity Graph enables its unique ability to capture and stitch together self-declared data from major platforms like X, Instagram, LinkedIn, YouTube, TikTok, and more, all linked to over 300M verified individuals. This delivers a truly comprehensive, cross-platform view of any audience, offering more depth and accuracy than competing solutions.

How is StatSocial’s platform different from my social listening platform?

While social listening platforms monitor trends, conversation, mentions, and engagement across social accounts, StatSocial’s audience intelligence platform analyzes the individuals behind the conversation. Its platform enables the ability to build and understand any consumer, brand, or social audiences’ unique interests, media preferences, trusted influencers, brand affinities, political leanings and more.

With native integration into select social listening tools, it is possible to simply export custom audiences for ongoing monitoring, or import social IDs directly to better understand those engaging with a specific topic or campaign.

What kind of insights does StatSocial’s audience intelligence platform provide?

StatSocial’s platform delivers insight into any audience’s:

  • Dynamic persona clusters
  • Media preferences
  • Influencer relationships
  • Brand affinities
  • Interests and passions
  • Political leanings
  • B2B data
  • Personality insights
  • Demographics
What use cases does StatSocial’s audience intelligence platform support?

StatSocial’s audience data supports multiple use cases, including:

  • Media planning
  • Influencer discovery, measurement, and retargeting
  • Audience targeting and modeling
  • Brand insights and measurement
  • Consumer insights
  • Data enrichment
Can StatSocial’s audience data be used to enrich first and third-party datasets?

Yes. StatSocial’s audience data can be integrated across numerous data sources like CRMs, DSPs, data clean rooms, and more.

Can StatSocial audiences be delivered to other channels for activation?

Yes. StatSocial audience data can be activated across the digital ecosystem, including paid media platforms, social networks, CTV, OTT, mobile, and DSPs.

Integrate Social Audiences Into Your Marketing Initiatives

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