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Consumer Insights & Media Planning

Maximize every marketing dollar with StatSocial’s self-declared consumer insights, offering a comprehensive view of media preferences spanning traditional publications, CTV, radio, podcasts, influencers, and beyond, essential for today’s evolving landscape.

 

Gain Critical Consumer Insights

Bridge gaps in your first and third-party datasets with audience-specific insights, integrating channel and media preferences, trusted influencers, and brand affinities seamlessly into your trusted data environments.

Refine Your Approach to Media Planning

Analyze where your customers consume their content, from traditional media outlets to niche podcasts and influencer engagements, ensuring you reach them across their preferred channels.

Optimize Prospect & Customer  Engagements

Build brand, consumer, or competitor audiences within Silhouette, exploring their unique interests, affinities, and preferences to craft compelling messaging and effective go-to-market strategies that boost conversions and drive sales.

The StatSocial Difference

Discover self-declared data that transcends traditional media insights and emerging influencers, podcasts, and YouTube channels

Integrate data seamlessly into any preferred data environment, including clean rooms, CRMs, CDPs, and data warehouses

Utilize future-proof consumer insights independently of third-party cookies or device IDs, while staying ahead of the competition

View Our Other Solutions Powered By Silhouette

Influencer
Insights 

Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.

Connected
Audience Data

Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.

Brand 
Measurement

Build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel marketing campaigns and brand measurement.

Blog

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Influencer Analytics vs. Influencer Discovery Tools: What Every Marketer Needs To Know

Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data

The Audience Intelligence Solution You Need to Truly Understand Your Consumers

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Integrate Social Audiences Into Your Consumer Research Initiatives

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