fbpx

Influencer Insights

Leverage Silhouette for an audience-first approach to influencer validation and planning, ensuring that your influencer partners effectively reach your target audience, then seamlessly measure campaign impact on overall brand health.

 

Take an Audience-First Approach to Influencer Validation

Validate influencer partnerships based on who your target audience already actively engages with or has an affinity towards, and ensure current influencer partners are reaching relevant audiences.

Utilize Influencer Insights for Strategic Planning

Confirm alignment between an influencer’s following and your target audience prior to initiating a new partnership or campaign, instilling a new level of accuracy into your influencer planning process.

Deploy Brand Lift Surveys to Understand Campaign Impact

Run campaign-specific or ongoing targeted surveys geared toward exposed and engaged social audiences to measure brand awareness, perception, and lift associated with your influencer programs.

Measure Influencer Marketing ROI

Overlay exposed and engaged audiences with first or third-party purchase data to determine ROI impact of social and influencer campaigns in the same way you attribute value to paid media efforts.

The StatSocial Difference

Let your target audience lead you to the nano, micro, and macro influencers of relevance versus relying on social listening, reach metrics, or preconceived notions

Do a deep dive analysis of any influencer’s followers to understand their unique attributes including interests, brand affinities, and media preferences 

Shift away from general market studies, forced exposure, and high level engagement metrics to accurately evaluate campaign impact on brand awareness and perception

2022 Influencer Marketing Innovation Award 

Martech Breakthrough recognizes Silhouette as the first and only martech platform to both identify and validate influencer partnerships as well as accurately measure resulting sales impact from the campaign.

“Finding the right influencers can be tricky, but measuring resulting sales impact is even more difficult. StatSocial is moving the category forward with a focus on deep metrics and attribution, allowing marketers to be more confident in the influencers they select and prove actual ROI.”

Jay Baer

Marketing and CX Expert, Founder of Convince & Convert

View Our Other Solutions Powered By Silhouette

Brand 
Measurement

Build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel marketing campaigns and brand measurement.

Consumer Insights
& Media Planning

Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.

Connected
Audience Data

Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.

Blog

ACF: none

Array ( [post_type] => Array ( [0] => post ) [post_status] => publish [posts_per_page] => 3 [post__not_in] => Array ( [0] => ) [tax_query] => Array ( [relation] => AND ) [paged] => 1 [orderby] => date [order] => DESC [meta_query] => Array ( [relation] => AND ) )

What Does An Audience-First Marketing Strategy Actually Look Like?

Know The Political Preferences & Leanings Of Your Customers

Unlocking New Marketing & Insights Opportunities: StatSocial and LiveRamp Enhance Partnership

0.067070960998535 seconds

Integrate Social Audiences Into Your Influencer Measurement Initiatives

Request a Demo