Take an Audience-First Approach to Influencer Validation
Validate influencer partnerships based on who your target audience already actively engages with or has an affinity towards, and ensure current influencer partners are reaching relevant audiences.
Utilize Influencer Insights for Strategic Planning
Confirm alignment between an influencer’s following and your target audience prior to initiating a new partnership or campaign, instilling a new level of accuracy into your influencer planning process.
Deploy Brand Lift Surveys to Understand Campaign Impact
Run campaign-specific or ongoing targeted surveys geared toward exposed and engaged social audiences to measure brand awareness, perception, and lift associated with your influencer programs.
Measure Influencer Marketing ROI
Overlay exposed and engaged audiences with first or third-party purchase data to determine ROI impact of social and influencer campaigns in the same way you attribute value to paid media efforts.
2022 Influencer Marketing Innovation Award
Martech Breakthrough recognizes Silhouette as the first and only martech platform to both identify and validate influencer partnerships as well as accurately measure resulting sales impact from the campaign.
“Finding the right influencers can be tricky, but measuring resulting sales impact is even more difficult. StatSocial is moving the category forward with a focus on deep metrics and attribution, allowing marketers to be more confident in the influencers they select and prove actual ROI.”
Marketing and CX Expert, Founder of Convince & Convert
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