Gain a Deeper Understanding of Brand Audiences
Within Silhouette, analyze any brand or competitor audience, surfacing their unique attributes and prominent audience segments to inform messaging, paid media placements, influencer partnerships, and more.
Measure Brand Lift & Track Brand Health Through Targeted Studies
Survey exposed and engaged social audiences to measure campaign impact, or better understand brand awareness and perception changes over time through the implementation of always-on tracking.
Deploy Custom Audiences for Ongoing Monitoring
Create and export custom audiences to your preferred social listening platform in order to monitor relevant trends and conversations, or import social IDs into Silhouette to analyze specific audiences behind the conversation.
The StatSocial Difference
Leverage StatSocial’s patented Identity Graph to analyze audience behavior and relationships across major social media platforms
Connect social audience insights with any first or third-party datasets including CRM and purchase data, panel data, and more
Rest assured that you are leveraging a future-proof data source that has no reliance on cookies or device IDs
View Our Other Solutions Powered By Silhouette
Influencer
Insights
Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.
Consumer Insights
& Media Planning
Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.
Connected
Audience Data
Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.
Blog
Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data
The Audience Intelligence Solution You Need to Truly Understand Your Consumers
The Data You Need for Accurate Media Planning: Social Audience Insights
Take Action on Any Social Audiences for Deep Consumer Insights
