Brand Measurement

Tap into Silhouette™ to analyze any audience’s self-declared interests, affinities, and preferences, and take action on those exposed to your social and influencer campaigns to gauge overall impact on brand health.

Gain a Deeper Understanding of Brand Audiences

Within Silhouette, analyze any brand or competitor audience, surfacing their unique attributes and prominent audience segments to inform messaging, paid media placements, influencer partnerships, and more.


In StatSocial's Silhouette Platform, marketers build any custom audience, gaining thousands of consumer insights to take action on

Measure Brand Lift & Track Brand Health Through Targeted Studies

Survey exposed and engaged social audiences to measure campaign impact, or better understand brand awareness and perception changes over time through the implementation of always-on tracking.

Deploy Custom Audiences for Ongoing Monitoring

Create and export custom audiences to your preferred social listening platform in order to monitor relevant trends and conversations, or import social IDs into Silhouette to analyze specific audiences behind the conversation.

The StatSocial Difference

Leverage StatSocial’s patented Identity Graph to analyze audience behavior and relationships across major social media platforms

Connect social audience insights with any first or third-party datasets including CRM and purchase data, panel data, and more


Rest assured that you are leveraging a future-proof data source that has no reliance on cookies or device IDs

View Our Other Solutions Powered By Silhouette


Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.

Consumer Insights
& Media Planning

Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.

Audience Data

Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.


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Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data

The Audience Intelligence Solution You Need to Truly Understand Your Consumers

The Data You Need for Accurate Media Planning: Social Audience Insights

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Take Action on Any Social Audiences for Deep Consumer Insights

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