Know your audience beyond demographics & clicks

Uncover the creators, passions, and cultural signals that actually influence your customers so you can build research, personas, and media strategies based on real behavior, not assumptions.

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Enrich your research & go-to-market strategy with people-based audience intelligence

Explore any audience

Analyze consumers, competitors, or B2B audiences using StatSocial’s proprietary segments, social account followers, or your own first and third-party data.

See what makes them different

Uncover the creators, brands, passions, and media that over-index for your audience and understand what actually drives them.

Build & validate personas

Discover natural audience clusters formed by shared affinities, interests, and behavioral attributes to build and validate accurate personas for targeting.

Inform your strategy

Apply audience insights to positioning, messaging, media planning, and competitive analysis, or export to your preferred data and AI environments.

See how it works

The StatSocial difference

Without StatSocial

Piecing together fragmented data from single-channel platform tools.
Relying on surface-level demographics with no behavioral depth.
Manual analysis that takes weeks to uncover meaningful patterns.
Static insights with no clear path to activation.

With StatSocial

Multi-source data — Access an aggregated view of any audience’s behavior across major social channels, enriched with household and demographic datasets.
Insights at scale — Analyze audiences against StatSocial’s database of millions of people and 300k+ proprietary segments across media, influencers, brands, and more.
AI-powered analysis — Automatically surface persona clusters, over-indexing attributes, and behavioral patterns that accelerate research and decision-making.
Flexible outputs — Export audiences and insights to paid media, social listening, CDPs, clean rooms, analytics platforms, or your own data and AI environments.

Built for teams that dig deeper

"StatSocial helps us make data-driven decisions for understanding content and channel consumption habits that might otherwise be decided based on intuition or anecdotal data."

Bryan S.Sr. Social StrategistEnterprise Agency

"We're often asked demographic and interest questions where little data exists, and where traditional tools like MRI and GWI can't drill down. StatSocial fills that gap."

Josh D.Research DirectorEnterprise Agency

"StatSocial provides us insights and audiences that really help us level up our marketing game. We are able to reach audiences that we wouldn't be able to reach organically on social media platforms."

Nicole M.Marketing ManagerMid-Market Brand