Identify exposed audiences
Detect those organically exposed to any creator’s or brand’s content across major platforms, and receive them as exposure files for attribution, MMM, or clean room partners.
Attribute ROI to your influencer programs
Connect creator partnerships and organic social exposure to real sales outcomes, and measure influencer marketing the way you measure paid media.
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@glowwithlena
5-minute lip routine before brunch. This shade is everything #grwm #beautytok
♫ original sound · glowwithlena
Creator campaign
@glowwithlena
Spring lip color launch, 4 GRWM Shorts
$61.7K
attributed sales
2.6M views2,870 orders5.2x ROAS$18 CPA
One scorecard, every channel
Measured like paid mediaReturn on ad spend
Paid social
Meta and TikTok ads
3.1x
Paid search
Branded and non-branded
3.8x
Creator content
GRWM, tutorials, and reviews
5.2x
Exposed vs. unexposed shoppers
Sales lift generated from @glowwithlena
Audience exposed to the creator's content7.4%
Audience unexposed2.3%
Lip color purchase rate, 30 days after exposure
+$1.8M
Revenue tied to organic exposure
This quarter, across 42 beauty creators
Measure influencer impact from exposure to purchase
Exposure
2.4M
people across Instagram and TikTok
Exposure file ready
Sent to your measurement partners
AttributionMMMClean room
Sales lift+34%
Matched to purchase data
Store visits+22%
Foot traffic vs. unexposed
Influencer ROAS4.2x
vs. 2.7x paid search, 2.2x paid social
Exposed audienceDemographically matched control
Attribute influencer & social sales lift
Match exposed audiences to first- or third-party purchase data to quantify the incremental sales your creators and organic social campaigns drive.
Measure in-store & beyond
Compare exposed and unexposed audiences against place data, foot traffic, brand perception surveys, and other KPIs that matter to your business.
Compare across your marketing mix
Measure influencer and organic social alongside paid media, search, and other channels to see how creator campaigns stack up across your marketing mix.
Case studies
Influencer campaigns, measured in real sales
See how brands use StatSocial influencer marketing attribution to connect organic creator exposure to purchase behavior, without promo codes or affiliate links.
Nestlé
CPG | Influencer attribution
+25%sales lift from exposed social audiences
23.7%new buyer penetration, Hot Pockets
150 daysof point-of-sale data
4social platforms measured
Before
No way to prove ROI from influencer and social activity beyond engagement and CPM.
After
Direct sales attribution from creator campaigns and organic social exposure.
Key finding: Owned brand followings outperformed influencer partners, shifting future creator picks toward household shoppers.
Alcohol brand
CPG | Influencer attribution
$2.5Mincremental revenue tied to campaigns
3.7xreturn on ad spend
+28%new customers from influencer content
9.2Mhouseholds reached
Before
Engagement and reach metrics with no link to in-store revenue.
After
Household-level sales lift across organic influencer content vs. a matched control group.
Key finding: Influencer content drove nearly 9x the per-household sales lift compared to paid social.
The industry’s only audience-first approach to influencer marketing
"With StatSocial, we can show our clients our expertise in influencer selection. The ability to use data & insights to determine the best fit influencer based on our client, rather than relying on category, reach, and engagements is instrumental."
"StatSocial is showing our clients that we go above and beyond when we recruit creators, to ensure not only they are a perfect brand fit, but that the people who follow them are as well."
"StatSocial has allowed us to look at the creator's audience and see beyond their content. We can dive into the audience's interests to see if they would be engaged in our campaign and featured product."
Industry recognized. Client recommended.
Frequently asked questions
Everything teams usually ask before they get started.
Yes. StatSocial identifies the real people organically exposed to a creator’s content, then matches that exposed audience to first- or third-party purchase data and compares it against a demographically matched unexposed control group. The gap in purchase behavior is your incremental sales lift. No codes, links, or pixels needed, so you measure everyone you reached.
StatSocial’s PeopleGraph links social accounts across major social networks to 219M U.S. adults. When a creator or brand posts, we identify the people in that creator’s audience who were organically exposed to the content and resolve them to real individuals and households. That exposed audience becomes a file you can measure against sales, store visits, or any other KPI.
StatSocial delivers exposure files that plug into the attribution, MMM, and clean room partners you already use, so creator campaigns are measured in the same environment as the rest of your media. We can also match exposed audiences directly to your first-party customer data or to third-party purchase, foot traffic, and survey data. Talk to our team about your current measurement stack.
You can measure before, during, and after a campaign. Final results depend on how quickly your purchase data is available. Many brands run quarterly lift studies to compare creators and channels over time.
Yes. StatSocial delivers organic creator exposure as a measurable input your MMM can use alongside paid social, search, and other channels. That lets you see how influencer and organic social stack up across your marketing mix and allocate budget based on incremental impact instead of engagement metrics.