Close the gaps in your first-party data

Enrich first-party records with the creators, passions, and brand affinities your customers actually follow, delivered straight into your warehouse, clean room, or CDP.

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PeopleGraph

Real people, real social behavior

219M U.S. adults across 7 social networks

Thousands of attributes and insights

Brand affinitiesTrusted creatorsMedia habitsInterests and passionsPersonasPolitical leanings

Insights

Understand what your audience cares about

Activation

Build segments and reach them in any channel

Measurement

Map social behavior to purchase data

Bring StatSocial attributes into your own environment

Powered by PeopleGraph

Cross-platform social data

Ready-to-query attributes built from real social behavior

7Social networks
219MU.S. adults
300KAffinities

Built from social signals

  • BrandsHoka & On Cloud
  • CreatorsFitness influencers
  • MediaTrue crime podcasts
  • InterestsNational parks
  • PersonasValue seeker
  • + thousands more social attributes

Access directly in

  • LiveRamp
  • Snowflake
  • Databricks
  • Clean room
  • CRM / CDP

Use it for

  • Insights
  • Activation
  • Measurement
  • Modeling

Match your customer records

Connect CRM, loyalty, DTC, or purchase data to StatSocial’s PeopleGraph to link your records to real people’s cross-platform behavior.

Layer in real behavioral signals

Add trusted creators, media preferences, passions, personas, and brand affinities to matched records for a more complete view of your customers.

Enrich securely in your own stack

Access StatSocial attributes directly in LiveRamp, Snowflake, Databricks, your clean room, or CRM/CDP, with no need to export sensitive records.

What you can do with the full picture

Modeling

Feed propensity, churn, and LTV models with behavioral signals like trusted creators and brand affinities.

Activation

Build richer segments from enriched records and activate them across DSPs, social, CTV, and more.

Measurement

Match followers of specific influencer and brand accounts to purchase data to see which audiences drive sales.

Insights

Understand what distinguishes your best customers, from the media they consume to the passions they share.

The StatSocial difference

Without StatSocial

  • First-party data that shows what customers bought, but not what they care about.
  • Enrichment vendors offering modeled or inferred attributes with no link to real behavior.
  • Sensitive customer data exported out of your environment for enrichment.
  • Rigid delivery formats that don’t fit your existing data stack.

With StatSocial

  • Proprietary PeopleGraph. Trusted creators, passions, media habits, and brand affinities added to every matched record.
  • Observed, not inferred. Thousands of unique attributes from real cross-platform behavior, linked through StatSocial’s PeopleGraph.
  • Privacy-safe by design. Enrich in place within your warehouse or clean room, fully compliant with CCPA and GDPR.
  • Flexible delivery. Clean room, warehouse share, API, or secure file transfer, whatever fits your workflow.

Built for teams that dig deeper

""The customer service and support throughout integration setup with StatSocial has been second to none. StatSocial has excellent documentation and even better data. The data we get has boosted our client offerings by providing significant audience insights than they had before.""

Travis C.Director of OperationsEnterprise Brand

"Our whole team loves their platform—it's the only way we can get this type of audience data."

Whitney R.Senior AnalystEnterprise Agency

"StatSocial offers awesome opportunities to target very specific audiences and competitors. One of my favorite things is that you can use the lists to target on platforms that can't get as specific with interests."

Grace M.Digital Marketing LeadEnterprise Brand

Industry recognized. Client recommended.

Frequently asked questions

Everything teams usually ask before they get started.