Access custom segments mapped to your business
Launch segments tailored to any industry or objective, built from real engagement to find the niche audiences that purchase and demographic data miss.
Bring social audiences to programmatic
Activate custom, influencer, and persona-based audiences, plus off-the-shelf segments for any industry, across every paid media channel, from DSPs and CTV to paid social.
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Powered by social behavior
InstagramFollows @weeknightwithmaya
YouTubeSubscribes to Sunday Supper Club
TikTokHashtags #cookingtok
SubstackSubscribes to Pantry Notes
219M U.S. adults, 7 networks
Home Cooking Enthusiasts
Persona, ready to launch
27.8M
total reach
Built from
Brand followersCompetitor fansCreator audiencesFirst-party data
Reach
9.6M core segment+18.2M lookalikes on real affinities
Activate on
DSPsSocialCTVMobile
Sent to
LiveRamp
Plus The Trade Desk, Snowflake, and more
Live
The audiences your media plan has been missing
Custom
Influencer
Persona-based
Trusted voicesDSPs
CTV
LIVE
Paid social
ROAS
6.2x
Revenue
$1.3M+
Retarget influencer audiences
Amplify creator campaigns by reaching influencer followers and the people organically exposed to their content across programmatic.
Reach high-value personas
Activate pre-packaged personas built from real behavior, like health-conscious shoppers, luxury travelers, and new parents.
Model and activate at scale
Expand any audience with lookalikes built on real affinities, then activate across DSPs, social, CTV, and mobile.
Audiences ready for activation
Browse, size, and build segments, then send them to The Trade Desk, LiveRamp, Snowflake, Databricks, and more.
Custom audiences
Any social audience on request, built from brands, creators, competitors, personas, or your own data.
Vertical-specific audiences
Activate industry-built segments for CPG, retail, healthcare, financial services, entertainment, and more.
Personas
Select from off-the-shelf lifestyle personas built from real behavior, ready to launch in any campaign.
Creator & brand followers
Followers of specific creators, celebrities, and brands, including loyalists of your own brand and fans of your competitors.
Media preferences
Reach people by the podcasts, YouTube channels, publishers, and streamers they actually consume.
Interest & values-based segments
Engage audiences built around real passions and shared values, from cooking and sports to sustainability.
Case studies
Social audiences, proven in paid media
See how brands and agencies activate StatSocial audience segments across paid social, retargeting and CDPs to reach buyers based on real interests and affinities, not just demographics.
Crumbl
Quick service restaurant | Audience targeting
+62%new customers weekly
6xROAS on Meta, vs. a 5x target
80K to 130Kaverage new customers per week
Before
Broad demographic targeting with limited behavioral insight.
After
StatSocial segments loaded into its CDP to target new buyers and exclude current customers.
Key finding: Campaign-matched segments, like Halloween audiences for its Beetlejuice partnership, kept seasonal media aligned with what buyers care about.
Genetic testing company
Healthcare | Audience targeting
2x+increase in sales
150Klink clicks in the first 3 to 4 weeks
12creators amplified with audience retargeting
Before
Meta removed healthcare interest targeting, cutting off the audiences that mattered most.
After
Health and wellness segments, creator retargeting and lookalikes activated across paid social.
Key finding: One audience strategy connected influencer campaigns, paid media and lookalike scaling.
Built for teams that dig deeper
"StatSocial offers awesome opportunities to target very specific audiences and competitors. One of my favorite things is that you can use the lists to target on platforms that can't get as specific with interests."
"StatSocial helps us better target appropriate audiences and make sure that audiences are actually interested in what we want them to be."
"Our whole team loves their platform—it's the only way we can get this type of audience data."
Industry recognized. Client recommended.
Frequently asked questions
Everything teams usually ask before they get started.
StatSocial builds audiences from real social behavior, like the creators, brands, podcasts, and hashtags people follow and engage with, across 7 social networks. PeopleGraph resolves those accounts to 219M U.S. adults, so each segment can be onboarded and activated across DSPs, CTV, mobile, and paid social, just like any other audience in your media plan.
Yes. You can activate the followers of any specific creator, celebrity, or brand, including fans of your competitors and loyalists of your own brand. Audiences can be as niche as a single creator’s following, and you can expand them with lookalikes built on real affinities.
Yes. StatSocial identifies the people organically exposed to your creators’ content and turns them into audiences you can retarget across programmatic and paid social. You can also reach a creator’s broader following before, during, or after a campaign to extend its reach.
StatSocial offers industry-built segments for CPG, retail, healthcare, financial services, entertainment, and more, along with off-the-shelf personas like health-conscious shoppers, luxury travelers, and new parents. Need something more specific? Custom audiences can be built on request from brands, creators, competitors, personas, or your own data.
StatSocial audiences can be sent to The Trade Desk, LiveRamp, Snowflake, Databricks, and more, then activated across DSPs, CTV, mobile, and paid social. Segments can also be loaded into your CDP or clean room.
StatSocial audiences are built on public social behavior, not cookies or tracking. Because segments are based on who people actually follow and engage with, they don’t shrink as cookies disappear.