Fuel M&E Marketing Initiatives with Silhouette
Fuel M&E Marketing Initiatives with Silhouette
Gain audience insights on a broad set of TV shows, movies, and music as well as on newer forms of media including thousands of YouTube channels and podcasts.
Enrich Your First-Party Data With Social Insights
Append your first-party datasets with rich social affinity data to identify and track the specific TV shows, movies, or music that are driving the most app downloads.
Retarget Fans For Upcoming Events or Releases
Find your audiences based on their social interests, then engage them around upcoming award shows, news releases, and other newsworthy events via paid media retargeting.
Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies
Youtube Channels
Podcasts
Music
Movies
Our Solutions
Market Research,
Recruiting & Appends
Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.
Influencer Identification & Attribution
Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.
Earned Media &
PR Measurement
Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.
Social Audience
Data & Retargeting
Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.
StatSocial Blog
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they hit the one in 9.2 quintillion odds of having a perfect bracket, brands are using this time to capitalize on their influencer marketing campaigns. With an estimated […]
Integrate Social Audiences Into Your Marketing Campaigns Today
