Fuel M&E Marketing Initiatives with Silhouette
Fuel M&E Marketing Initiatives with Silhouette
Gain audience insights on a broad set of TV shows, movies, and music as well as on newer forms of media including thousands of YouTube channels and podcasts.
Enrich Your First-Party Data With Social Insights
Append your first-party datasets with rich social affinity data to identify and track the specific TV shows, movies, or music that are driving the most app downloads.
Retarget Fans For Upcoming Events or Releases
Find your audiences based on their social interests, then engage them around upcoming award shows, news releases, and other newsworthy events via paid media retargeting.
Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies
Youtube Channels
Podcasts
Music
Movies
Our Solutions
Market Research,
Recruiting & Appends
Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.
Influencer Identification & Attribution
Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.
Earned Media &
PR Measurement
Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.
Social Audience
Data & Retargeting
Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.
StatSocial Blog
The Next Generation of Brand Lift Studies
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new campaign or receiving negative press? If so, conducting a brand lift study might be in your future. By definition, brand lift studies survey a specific audience and/or customer group to evaluate if brand perception has changed as a […]
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they hit the one in 9.2 quintillion odds of having a perfect bracket, brands are using this time to capitalize on their influencer marketing campaigns. With an estimated […]
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share, it’s difficult to gain insights about your audience. How can you create meaningful connections with your audience through your marketing campaigns if you don’t know anything about them? Cue social audience insights. Download […]
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and retention. But only if you have the right insights. Many platforms boast their abilities to provide best in class social insights, and yet they only pull from one source (e.g. Twitter). We’re pleased to say we have […]
Integrate Social Audiences Into Your Marketing Campaigns Today
