The social layer your data stack is missing

Plug custom and ready-made social audiences and attributes into your DSPs, clean rooms, and data platforms to power media campaigns or enrich your data and AI models.

What people do on social

  • Follows trail running creators

  • Subscribes to weeknight cooking videos

  • Engages with #vanlife posts

  • Follows sustainable apparel brands

219MU.S. adults

8social networks

Social behavior, summarized

Interests

  • Trail running
  • Home cooking
  • Van life

Creators

  • Running coaches
  • Recipe creators
  • Travel vloggers

Media preferences

  • Trail Runner Nation
  • Bon Appétit
  • Outside

Brand affinities

  • HelloFresh
  • REI
  • Patagonia

Your data stack

Complete

First-party CRM

Social signals

Purchase data

Demographics

Available where you already buy and build

Audience data, your way

Access your precise target audience, start with ready-made personas, or license data made for your industry.

CUSTOM AUDIENCES

Reach exactly who you want

Combine creators, brands, media, interests, and your own first-party data into one identity-resolved audience, delivered to the platforms you buy on.

Use it forCompetitor conquestingCreator campaign amplificationHard-to-reach media audiencesExpanding your customer file

INFLUENCER AUDIENCES

Retarget influencer followers

Understand who’s really behind any creator’s audience, retarget those fans on any digital channel, and measure campaign impact against real purchase data

Use it forCreator discovery and vettingAudience overlap analysisPartnership ROIFan-based targeting

VERTICAL DATASETS

Go deep in your category

Pre-packaged datasets that bring together the attributes and audiences that matter most in your industry, ready to license or activate.

IndustriesCPGHealthcareFinancial servicesRetailM&E

statsocial Peoplesets

Activate ready-made personas

Pre-built personas defined by what people are most passionate about, observed in the brands, creators, and media they follow and engage with.

ExploreWealth & LuxuryHealth & WellnessSports & OutdoorsShopper Mindsetsand more
Patented Identity Graph

PeopleGraph: Identity at scale

The foundation of every audience starts with knowing who you’re reaching. PeopleGraph links billions of public social profiles to verified individuals, creating the only cross-platform identity dataset of its kind.

Aggregated signals from major social channels.

Billions of profiles linked to millions of verified identities.

Enriched with demographic and household data.

Privacy-safe and continuously updated.

The AI Engine

KnowledgeGraph: Actionable social segments

The AI engine that turns real social behavior into thousands of pre-built segments for analysis, activation, or licensing.

Creators & influencers

Audiences built from the creators people follow and engage with

Media

The publishers, shows, podcasts, and outlets people actually consume

Brands

Brand followers and engagers, including your competitors’

Interests

Passions and hobbies observed across major social platforms

Demographics & household

Age, gender, ethnicity, income, household, and location

Personality traits

How people think, decide, and see the world

PeopleSets

Ready-made personas based on shared interests and affinities

Professional

Industry, company, and role for B2B audiences

Connect to your stack

Social data, wherever your team works

Use StatSocial data for more than media. Deliver it straight into the systems you already run.

Powered by StatSocial PeopleGraph

Cross-platform social data

Ready-to-query attributes built from real social behavior

8Social networks
219MU.S. adults

Built from social signals

  • BrandsCostco & Trader Joe’s
  • CreatorsHome chefs
  • MediaSports podcasts
  • InterestsPickleball
  • PersonasWeekend adventurer
  • + thousands moresocial attributes

Access directly for

  • Programmatic & social
  • Clean rooms & cloud
  • Enrichment
  • Measurement
  • AI & ML

Programmatic & social

Activate in The Trade Desk, DV360, Meta, and any DSP you use.

Clean rooms & cloud

Deliver through LiveRamp, Snowflake, Databricks, and more.

Enrichment

Append social attributes to CRM, CDP, survey, or panel records.

Measurement

Build exposure files of socially exposed audiences for MMM and attribution.

AI & ML

Train and ground models with social signals through our API and MCP.

What media & data teams are saying

"StatSocial has become our go-to tool in providing robust and trustful insights and data to our clients. It's beneficial as it allows us to quickly gather data without always having to conduct primary research for the content that's available in StatSocial's platform."

Sara H.Research DirectorEnterprise Agency

"StatSocial helps us better target appropriate audiences and make sure that audiences are actually interested in what we want them to be."

Mya T.Media StrategistEnterprise Agency

"We have had a very easy integration from using the StatSocial platform to build the audiences and sending them to Meta and TTD."

Leslie M.Media Solutions ManagerEnterprise Agency

Industry recognized. Client recommended.

Frequently asked questions