Your audience research tool for smarter segmentation & targeting

Identify and analyze any consumer, brand, or social audience so you can target smarter, personalize with precision, and drive results across channels and campaigns.

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What StatSocial powers

Understand any audience

Build any audience using cross-platform social signals and household data, then compare against competitors, your own customer base, or an influencer’s following to uncover key overlaps and differences before launching campaigns.

Reach your audience where they engage most

Find out where your audience is most active—from podcasts to streaming services, helping you determine the channels your audience already engages on.

Understand key buyer personas for segmentation

Easily pinpoint the most prominent personas within any audience and analyze their unique interests and preferences to enhance your segmentation and go-to-market strategies.

Bridge gaps in first & third-party datasets

Enrich any dataset or deliver audiences to your preferred data clean room, integrating audience-specific insights like channel and media preferences, trusted influencers, and brand affinities.

What marketers are saying

"StatSocial helps us make data-driven decisions for understanding content and channel consumption habits that might otherwise be decided based on intuition or anecdotal data."

Bryan S.Sr. Social StrategistEnterprise Agency

"We're often asked demographic and interest questions where little data exists, and where traditional tools like MRI and GWI can't drill down. StatSocial fills that gap."

Josh D.Research DirectorEnterprise Agency

"StatSocial provides us insights and audiences that really help us level up our marketing game. We are able to reach audiences that we wouldn't be able to reach organically on social media platforms."

Nicole M.Marketing ManagerMid-Market Brand

Industry recognized. Client recommended.