Transform Your Market Research Programs

Create highly targeted panels based on thousands of descriptive attributes and expand insights well beyond basic survey responses. With a proven track record, Silhouette™ has helped leading market research companies and Fortune 500 brands conduct more meaningful research at a lesser cost.

Discover the Capabilities of Silhouette For Market Research, Recruiting & Appends

Target Niche Audiences for Surveys

Target even the most niche B2B and B2C markets, easily and at scale through Silhouette’s robust database of 300 million verified individuals overlaid with a massive amount of profiling points.

Define & Validate Buyer Personas

As survey responses are collected, automatically assign panelists to audience segments based on your pre-defined personas and generate Insights Reports within Silhouette for a 360-view of respondents.

Survey Influencer & Earned Audiences

Identify and survey audiences who have been exposed to specific earned and social content including influencer messaging, in order to accurately gauge the impact of your campaigns and run brand health surveys.

Expand Survey Panel Insights

Make your survey results more valuable by appending Silhouette’s 95,000 unique audience attributes to your panel to learn more about their interests, passions, brand affinities, preferred media, trusted influencers, and more.

“StatSocial is revolutionizing the industry by bridging this historical gap between social audiences and market research programs. Their social affinity data is enabling our clients to run highly targeted studies that otherwise would not have been possible.”

Heather Hughes

Vice President of Connected Data at Cint

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Survey Profiling: Using Social Audience Insights To Identify Tesla Owners

Market research is an essential part of any well-rounded marketing strategy. But these days, it’s increasingly more difficult to access and obtain insights on your target audience. It’s not uncommon for marketers to question if surveys are worth the effort due to issues like lack of respondents, cost, and time restraints. Similarly, on the consumer […]

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