Discover the Capabilities of Silhouette For Social Audience Data & Retargeting
Capitalize on Self-Declared Social Data
Gain a holistic view of your B2B or B2C customers including their interests, passions, brand affinities, and preferred media by overlaying social audience insights on top of your CRM or other first-party datasets.
Turn Social Listening into Actionable Audiences
Create and deliver targeted social audiences to your preferred social listening platform for monitoring, or alternatively, import those engaging in relevant social conversations into Silhouette to identify who they are.
Activate Audience Data in Seconds
Go beyond your existing social following and expand your audience with highly targeted, behavioral-based social segments for more impactful campaigns across paid media channels, OTT, social, mobile, email, and more.
Silhouette in Practice
Using Silhouette, explore how a leading agency was able to run highly targeted paid ads to buyer personas based on their level of brand affinity.
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StatSocial Blog
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since Twitter put an end to their Audience Insights feature for reasons unknown. In case you are unfamiliar or forget what they looked like, below are two screenshots to jog your memory: Twitter’s Audience Insights were a goldmine for both demographic and behavioral information that helped marketers and social teams […]
The Next Generation of Brand Lift Studies
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new campaign or receiving negative press? If so, conducting a brand lift study might be in your future. By definition, brand lift studies survey a specific audience and/or customer group to evaluate if brand perception has changed as a […]
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to complete the transaction? This process is called the “buyer journey”—a concept that has existed in marketing for decades. In essence, it’s used to describe all the touchpoints a person […]
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy regulations that makes personalization challenging. And if that isn’t enough of a headache, the foundation of web personalization for more than a decade, third-party cookies, are […]
Integrate Social Audiences Into Your Marketing Campaigns Today
