Discover the Capabilities of Silhouette For Social Audience Data & Retargeting
Capitalize on Self-Declared Social Data
Gain a holistic view of your B2B or B2C customers including their interests, passions, brand affinities, and preferred media by overlaying social audience insights on top of your CRM or other first-party datasets.
Turn Social Listening into Actionable Audiences
Create and deliver targeted social audiences to your preferred social listening platform for monitoring, or alternatively, import those engaging in relevant social conversations into Silhouette to identify who they are.
Activate Audience Data in Seconds
Go beyond your existing social following and expand your audience with highly targeted, behavioral-based social segments for more impactful campaigns across paid media channels, OTT, social, mobile, email, and more.
Silhouette in Practice
Using Silhouette, explore how a leading agency was able to run highly targeted paid ads to buyer personas based on their level of brand affinity.
View Our Other Solutions Powered By Silhouette
Market Research,
Recruiting & Appends
Transform Market Research with Social Audience Data
Influencer Identification & Attribution
Identify Impactful Influencers & Accurately Measure ROI
Earned Media &
PR Measurement
Identify Exposed Social Audiences For Targeted Messaging
StatSocial Blog
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy regulations that makes personalization challenging. And if that isn’t enough of a headache, the foundation of web personalization for more than a decade, third-party cookies, are […]
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new treatments, resources and research. Over the past decade however, pharmaceutical reps have been slowly losing regular access to physicians due to increased patient volume, physician schedules and hospital restrictions. When the coronavirus pandemic hit over two years ago, it only exacerbated this limited access to physicians. Like so many industries, big pharma has had to pivot their...
The Secret To Overcoming A PR Crisis? Social Audience Insights.
A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key is to arm yourself with the right tools to successfully manage the fallout, and hopefully come back stronger than ever. A notable example of this […]
Integrate Social Audiences Into Your Marketing Campaigns Today
