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Retarget Niche Social Audiences for Highly Personalized Campaigns

Don’t just monitor key social trends or engagement data, but draw deep and actionable insights to fuel your paid media strategy. Silhouette™ allows marketers to capitalize on robust social data for advanced segmentation, highly personalized campaigns, and retargeting of exposed audiences to combat negative press.

Discover the Capabilities of Silhouette For Social Audience Data & Retargeting

Capitalize on Self-Declared Social Data

Gain a holistic view of your B2B or B2C customers including their interests, passions, brand affinities, and preferred media by overlaying social audience insights on top of your CRM or other first-party datasets.

Turn Social Listening into Actionable Audiences

Create and deliver targeted social audiences to your preferred social listening platform for monitoring, or alternatively, import those engaging in relevant social conversations into Silhouette to identify who they are.

Activate Audience Data in Seconds

Go beyond your existing social following and expand your audience with highly targeted, behavioral-based social segments for more impactful campaigns across paid media channels, OTT, social, mobile, email, and more.

Silhouette in Practice

Using Silhouette, explore how a leading agency was able to run highly targeted paid ads to buyer personas based on their level of brand affinity.

View Our Other Solutions Powered By Silhouette

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Influencer Identification & Attribution

Earned Media &
PR Measurement

StatSocial Blog

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Cookies Are Expiring, But One-to-One Experiences Don’t Have To

Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy regulations that makes personalization challenging. And if that isn’t enough of a headache, the foundation of web personalization for more than a decade, third-party cookies, are […]

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Integrate Social Audiences Into Your Marketing Campaigns Today

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