Digital Twins grounded in real behavior

See what any audience really thinks in hours, not weeks

Survey any describable audience, grounded in the real behaviors, interests, and demographics of 150M+ U.S. adults, and skip the multi-week fielding windows and hard-to-recruit panels. Request a demo today.

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StatSocial vs. Other AI Research Tools

AI market research that other tools can’t deliver

Not all AI research tools are created equal. Here’s what sets Digital Twins apart.

Real people, not invented personas

Survey Twins modeled on real, anonymized people from StatSocial’s PeopleGraph, not personas invented by a model.

Focus-group depth at survey scale

Pull aside any Digital Twin into a live Focus Group session to dig deeper, challenge, and follow the reasoning behind any response.

The hard-to-reach audiences

Reach fan communities, creator followings, and niche B2B segments without recruiting a single participant.

Benchmarked accuracy

Act on results validated at 3.3 pts MAE across 40+ studies vs. Pew, Gallup, and Nielsen, nearly half the error of opt-in panels.

Dive Deeper

Interview Digital Twins in Focus Groups

Digital Twins tell you what your audience thinks. Focus Groups tell you the why.

Live qualitative sessions

Moderate a real-time conversation with your exact audience. Ask, probe, and redirect the discussion as it unfolds.

Weighted cohort responses

Hear from a room that reflects the true composition of your audience, not whoever a recruiter could find.

One-on-one interviews

Pull any twin aside for a deeper individual conversation when a single perspective deserves more time.

Quote-level attribution & exports

Trace every quote back to the twin behind it, with full session exports ready for reports and stakeholder readouts.

See how it works

What StatSocial Powers

How your teams can leverage Digital Twins

Every use case runs on the same engine. Survey at scale with Digital Twins, then open a Focus Group when a result deserves a conversation.

Audience validation & persona research

Confirm who your audience is before investing in campaigns.

Creative & messaging testing

Test concepts, ads, and messaging against your exact audience.

Media planning & influencer selection

Find the channels and influencers that resonate with a specific cohort.

Sentiment tracking & campaign optimization

Run lightweight pulse checks between major studies to monitor shifts in brand perception.

PR & crisis message testing

Pressure-test communications before they go public.

Product concepts & market fit

Gauge demand for new products and prioritize features before committing resources.

Customer story

How Shepherd uses Digital Twins

Shepherd wanted to know whether a niche audience would pay for a new product, the kind of audience that barely exists in standard panels. So they put the question to their Twins.