AI Focus Groups with real people in real time.

Ask open-ended questions and get answers in seconds from Digital Twins of your actual audience, each voice weighted to how many buyers it speaks for, so you can probe, challenge, and follow the reasoning behind every response.

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Qual you can weight, trace, and run live

Ask the whole room

Pose any question to a live digital panel drawn from your real audience and hear back in minutes, not weeks.

Pull any voice aside

Go one-on-one with any respondent to probe the “why,” ask follow-ups, and chase a thread as far as it goes.

Map answers back to data

Click into any response for the cohort, distribution, and rationale underneath it, so it’s qual you can defend.

Weight every voice

Size each voice to the buyers it represents, so the loudest opinion never outweighs the most common one.

See how it works

The StatSocial difference

Without StatSocial

Weeks of recruiting, scheduling, and moderating to hear from a handful of people.
A few loud voices in a room that may not reflect your broader customer base.
Anecdotes and quotes with no way to size how common they are.
A separate study from your quantitative research, run on a different panel.

With StatSocial

Hours, not weeks. No recruiting or scheduling required to field your audience and probe them live.
Weighted. Every voice is sized to the share of real buyers it represents, so majority and niche views land at their true weight.
Traceable. Every answer opens to the cohort, distribution, and rationale behind it.
Unified research engine. Your quant and qual run on the same Digital Twins, not two panels.

Benchmark Validation

Validated against the gold standards of public research

Focus Groups run on the same anonymized Digital Twins as our quantitative surveys, benchmarked against 40+ studies from Pew, Gallup, and Nielsen.

3.3 pts MAEAverage error across 40+ benchmark studies vs. 5-6 pts MAE for typical online panels.

Before

Quant in one tool, qual in another. Anecdotes you can’t size. Weeks to hear from real people.

After

The numbers and the why in one study, weighted, traceable, and delivered in hours.

"Most synthetic research asks AI to invent the people. We start with real people, grounded in what they actually follow, watch, read, and buy. Focus Groups puts those real people in the room and weights every voice, so you know whether it speaks for hundreds of your buyers or just one."

David Barker, CEO

StatSocial

See the proof behind the panel.

How the engine behind Focus Groups validates against real-world benchmarks.

Learn more

Why teams choose Digital Twins & Focus Groups over synthetic panels.

"We're often asked demographic and interest questions where little data exists, and where traditional tools like MRI and GWI can't drill down. StatSocial fills that gap."

John D.Research DirectorEnterprise Agency

"Our whole team loves their platform. It's the only way we can get this type of audience data."

Whitney R. Senior AnalystEnterprise Agency

"StatSocial helps us make data-driven decisions for understanding content and channel consumption habits that might otherwise be decided based on intuition or anecdotal data."

Bryan S. Senior Social StrategistEnterprise Agency