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Audience research platform
Understand any audience. Then ask them anything.
Go beyond demographics and surface-level insights with an audience research platform built to uncover the people behind any audience.
StatSocial combines cross-platform audience analysis with Digital Twins and AI-powered focus groups, giving you one solution to understand who your audience is, what makes them different, and why they think and behave the way they do.
What you can discover
Audience research that goes beyond demographics
StatSocial is an audience research tool that returns a full insights report on any audience you build, based on real behavior. Analyze consumers, customers, competitors, social audiences, or B2B decision-makers, and get back a complete profile of the behaviors and affinities that make that audience unique.
Who they are: Personas, demographics, household, geography, and life stage
Who they follow: Creators, influencers, and social accounts
What they consume: TV, streaming, publications, podcasts, music, and gaming
What they buy: Brands, retailers, categories, and competitors
What they care about: Interests, passions, causes, and communities
How to reach them: Creators, media, platforms, and channels
Digital Twins & Focus Groups
Get quant & qual responses from any audience
Understanding your audience often leads to the next question: why do they think, choose, and behave the way they do? With StatSocial, the audience you profile can become Digital Twins you can survey and then engage with in a focus group.
Digital Twins
Survey any audience, in just hours
Run research against the audiences that matter to your business, including niche audiences that can be difficult to recruit through traditional research panels.
- Brand perception & consumer attitudes
- Campaign ideas, messaging & creative
- Product concepts & pricing
- Purchase drivers
AI Focus Groups
Probe your audience further in a focus group
Sometimes a survey answer isn’t enough. Move your Digital Twins into a live, moderated focus group where you can explore the reasoning behind their responses. Ask follow-up questions. Probe unexpected answers. Challenge assumptions. Explore disagreement between audience segments. Dig deeper into what’s driving a response.
Industry recognized. Client recommended.
Trusted by the brands and agencies that move markets
Marketing teams at Crumbl and Nestlé use StatSocial to turn audience research into decisions.
"“StatSocial provides a fast overview of a target audience, their interests and most importantly for my role, their media consumption habits.”"
""Now, we truly know our target audience and our competitors' audience. We understand what matters most to them and what drives their purchase decisions. It's been a game changer in terms of building powerful marketing campaigns that convert.""
""StatSocial is very intuitive and easy to use. We use it as part of our suite of tools for analyzing a brand's current audience/social following.""
Frequently asked questions
Everything teams usually ask before they get started.
Audience research is the process of understanding who a group of people actually are, beyond age, gender, and location. It looks at the creators they follow, the media they consume, the brands they buy, and the causes they care about. StatSocial’s audience research platform builds that picture from observed behavior across 7+ major social platforms, resolved to 150M+ U.S. adults.
Your customers, your social following, a competitor’s audience, a category or brand’s buyers, fans of a creator or show, or B2B decision-makers by role and industry. You can start from a customer file, a set of social accounts, or a behavioral definition. Niche audiences that are difficult to recruit through traditional panels are usually reachable here.
StatSocial is a people-based audience data provider. The patented PeopleGraph resolves 150M+ U.S. adults from public social profiles joined to household and offline data, and the KnowledgeGraph maps 300K+ behavioral signals covering affinities, intent, and influence.
Social audience analysis examines the real people behind a social following, rather than follower counts and engagement. StatSocial connects billions of public social profiles to identity-resolved individuals, so you can see the demographics, affinities, media habits, and behavior of an audience you can only see as handles today.
Yes. Competitor audience analysis is a common use of the platform. Build an audience from a competitor’s social following, customer profile, or category behavior, then compare it against your own to see where the two overlap, where they diverge, and which creators, media, and interests are uniquely theirs.
Yes. Instead of writing personas from assumptions or small-sample interviews, you build them from real behavior, including your own first-party data. Upload a customer file, CRM segment, or list of social accounts, and StatSocial resolves those people to real individuals and returns the personas hiding inside them. Each profile covers demographics and life stage, the creators and publications they follow, what they watch and listen to, the brands they buy, and the interests and causes they care about.
Yes. Any audience can be split into custom segments by behavior, brand affinity, media consumption, geography, or life stage, then compared side by side. Segment-level differences are usually where the useful findings are, showing which group over-indexes on a creator, a retailer, or a category your positioning has not accounted for. Those same segments carry through to research, so you can field a Digital Twins survey to one segment or several, then bring them into a focus group and explore where they disagree.
Yes. Audience profiles surface the creators, publications, podcasts, streaming services, and platforms an audience over-indexes on, which is what media plans are built from. Audience segments can also be delivered as targeting data for activation, so the audience you researched is the audience you reach.
Yes, and that is the part most research tools stop short of. The audience you profile becomes Digital Twins you can field a survey to, with quantitative results indexed to a general population baseline. The same twins can then move into a live, moderated focus group where you probe the reasoning behind a response.
An audience profile is available in the platform on demand, within minutes of defining your audience. For survey work, our research team designs the study with you and fields it to your twins, with results back in hours rather than weeks. Once you have reviewed those results, you can move the same twins straight into a moderated focus group and follow up on whatever the numbers raised, without recruiting a new group or waiting on a fresh fielding cycle. Every session ends with a full transcript and the reasoning behind each position, traceable to the part of the audience that held it.
Pricing depends on the audiences you want to analyze, how often you run research, and whether you need survey and focus group access alongside the platform. Request a demo and we will scope it against what you are actually trying to answer.