Every audience in the Index, plotted by share of audience under 35 against share male, with roster medians marked. Ringed points are the ten largest.
They share almost nothing: Candace Owens’ audience is 11% under 35, Logan Paul’s is 88%.
Audience reach, political composition, geography, demographics, profession and industry, and policy issues: 39 rankings between them, plus a card for every state. Two hundred and twenty five people reach a top ten somewhere in the Index. More than half of them appear on exactly one list.
State by state
The five voices whose audiences sit most heavily in each state, measured against the Index average. Concentration is not reach. A voice with a small, tightly clustered audience will outrank a voice with a large, evenly spread one, and in twelve states that is what happens: the top of the card is held by co-hosts of a single show whose audience happens to cluster there. Cards run from the most concentrated state to the least. The lean noted on each card describes the audiences of those five voices, not the politics of the voices themselves and not the politics of the state.
Jump to a state: Alabama Alaska Arizona* Arkansas California Colorado Connecticut Delaware Florida Georgia* Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan* Minnesota Mississippi Missouri Montana Nebraska Nevada* New Hampshire New Jersey New Mexico New York North Carolina* North Dakota Ohio Oklahoma Oregon Pennsylvania* Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin* Wyoming * 2024 battleground state
An index, not a share. 100 is the average audience in this Index, so 341 means roughly three and a half times more engaged with that issue than the typical political audience here, not 341 percent of anyone. The figures are size-adjusted. Four of the 35 issues measured are ranked here, chosen editorially rather than by any threshold.
Overall reach shows who commands attention at scale. Every other measure in the Index surfaces a different set of names.
The ten biggest audiences belong to podcasters, comedians and commentators. Not one belongs to a working news journalist. The largest audience held by a journalist is Anderson Cooper’s, at 8.3 million, which is smaller than the tenth largest audience in the Index and about an eighth the size of Logan Paul’s.
Mike Majlak and Adin Ross lead the ranking of audiences under 35, with Logan Paul, Stavros Halkias and Akaash Singh also in the top ten. Online creators, not political media, reach the youngest voters.
David Friedberg tops the ranking with 65% of his audience in households earning $100,000 or more, with David Sacks just behind him, alongside Anthony Pompliano, Scott Galloway, Kara Swisher and Chamath Palihapitiya. The wealthiest audiences in political conversation follow tech and business voices.
Erick Erickson leads the battleground ranking, followed by Roland Martin and Michael Smerconish. Not one of the biggest overall voices appears among those with the highest audience concentration across the seven battleground states.
Every one of the ten biggest voices falls below the roster median on local news, and the best placed of them, Anderson Cooper, ranks 274th of 488. Local news remains a primary midterm information channel, and the ranking is led by Lisa Lerer, Lester Holt and Martha Raddatz.
Danielle Pletka leads on share of audience located inside the district, with John Ashbrook and Kori Schake behind her, and the D.C. list skews toward foreign policy experts and political reporters. The bench the capital listens to barely overlaps with the bench the country listens to.
All ten of the most politically concentrated audiences belong to voices in the MAGA and populist right, led by Rogan O’Handley, Brandon Tatum and Dinesh D’Souza. The scale runs from a roster median of 1.82 to 3.14 at the top.
Bipartisan reach is led by Reihan Salam and Jamie Kirchick, followed by David French, Tom Holland and Jason Calacanis. Every one of the ten most balanced audiences belongs to a center, heterodox or Never Trump right voice. No straight news journalist and no establishment liberal appears among them. By faction, the MAGA and populist right sits last at a median of 17.0 against a roster median of 42.4.
Kori Schake’s audience is roughly 5.6x more concentrated in law enforcement and security than the average voice measured, a sharper split than any political signal in the Index. Beth Silvers leads among educators, Russell Moore among non-profit workers. In 12 of the 50 state rankings the top of the card belongs to co-hosts of a single show whose audience happens to cluster there rather than to voices with a following in that state.
Every figure in the Index is measured from cross-platform public social signals resolved to real identities through StatSocial’s PeopleGraph and enriched via its KnowledgeGraph, with no survey, modeled, or synthetic data. An index of 100 represents the average voice in this Index rather than the average American, and political labels are assigned editorially, never derived from audience data. More information on the methodology is available upon request.
Each voice’s audience is built from cross-platform public social signals resolved to real identities through StatSocial’s PeopleGraph, then enriched with demographic, household and behavioral attributes from the KnowledgeGraph, which spans more than 300,000 attributes. Every figure in the Index is measured this way. The Index contains no survey data and no modeled or synthetic responses.
An audience must resolve at least 5,000 matched identities to be included. Voices below that threshold are excluded rather than reported with reduced confidence.
Each voice carries one editorially assigned political label, for example MAGA and populist right, traditional conservative, Never Trump right, establishment liberal, progressive left, socialist and DSA left, or centrist and heterodox. The label reflects public political identity and is independent of the measured composition of the audience. As an external check, median audience right share tracks the labels in the expected order across the spectrum, without the labels ever being derived from audience data.
Each audience’s echo chamber score reflects how much more concentrated its dominant political faction is compared with that faction’s expected share if the audience were politically unsorted. A score of 1.0 is indistinguishable from a random audience.
Bipartisan reach is calculated from an audience’s overall right of center share: 100 minus twice the distance of that share from an even split. A perfectly balanced audience scores 100. An audience entirely on one side scores 0.
Findings are expressed either as audience composition, meaning the share of an audience with a given characteristic, or as an index, which shows how strongly an audience over indexes for a characteristic relative to the applicable baseline. An index of 100 matches the baseline.
Footnote: Political classifications reflect how individual voices are identified within the Index and are separate from the measured characteristics of their audiences. Battleground state analysis refers to the seven states identified as presidential battlegrounds in the 2024 election: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.
Questions about the Political Influencer Index