Measure What Actually Matters in Influencer Marketing—Sales Impact
Most influencer reporting stops at engagement rates and discount redemptions. That’s not enough to prove ROI.
In this free guide, you’ll learn how leading brands like Nestlé connect influencer audiences to real consumer behavior, tracking campaign exposure to sales impact.
Download the Guide
This concise guide explores:
- Why engagement is a misleading KPI
- How to link influencer campaigns to actual purchase data
- The exact process and platform Nestlé used to prove a 25% sales lift
- How to find and focus on influencers who actually drive revenue
Get the guide and start measuring what actually matters–sales impact.