With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few...
Persona Creation
How Social Audience Insights Keep Your Buyer Personas Actionable
Ask a roomful of marketers if they have buyer personas for their brand and odds are, most hands will go up. Ask the same marketers how many have...
The Top 10 Travel Destinations for Families This Summer
It's nearly the official start to summer, which means we all have one thing on our minds…vacation! For a lot of us, summer vacation comes with...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to...
The Top 10 Most Popular Subscription Services Among Millennial Women
There’s no doubt that the subscription business model is here to stay. Nowadays, it’s hard to find a brand not partaking in this form of customer...
A Step-By-Step Guide To Your 2022 Marketing Planning
Marketers, let’s chat about your 2022 marketing strategy. Ideally, you’d already have this completed—but if you don’t, don’t stress! It's not too...
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share,...
Boomers To Gen Z: The Top Retailers By Generation for Black Friday & Cyber Monday Shopping
Black Friday (and Cyber Monday!) is around the corner, and despite the on-going supply-chain issues and the pandemic, experts are predicting it’ll...
What Do Audience Insights About Celebrity Chefs & Foodie Publications Reveal?
It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end...
Who’s Fueling The Chicken Sandwich Craze?
Here at StatSocial, we’re obsessed with data. It’s pretty hard not to be when you have millions of data points right at your fingertips. From time...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...
What TV Shows do Employees at Leading Tech Giants Prefer?
Recently we unveiled something brand new for StatSocial — B2B data married to our patented identity graph, made available through our audience...
The Personalities of 4 Tech Giants’ Employees
This is another entry in our series unveiling something brand new for StatSocial . Our clients now have, at the ready, a mountain of B2B data...
(BIG DATA) The NFL’s Millennial Fan Base
The Redskins have the league’s oldest fan base, the Steelers the youngest. Super Bowl LIII — featuring as it will a contest between New England’s...
The Cowboys and Steelers Have the NFL’s Most Emotional fans. Where does your team rank?
Football fever is ramping up as the teams going to Super Bowl LIII have now been determined. Throughout the (post-) season, we’ve been diving into...
Just Who Are These Cryptocurrency Enthusiasts, Anyway
By Stacy Tsultsumova In this time of highly volatile foreign currencies, increasing reliance upon international transfers, and e-commerce still...
StatSocial: To Know Your Influencers, Know Their Audiences
Influencer marketing, was the advertising and P.R. buzz-phrase of 2017. Here we are more than halfway through 2018 and the practice has only been...
MILLENNIALS 6: The Data Never Fibs.
As Peter Brady wrestled with a personality crisis, after being called “dull” at a party, he famously adopted different guises in his quest to be...
MILLENNIALS 4: The Data Makes Clear, Millennials Young and Older are “One pair of matching…
Many have said we’re living through television’s “second Golden Age.” A time when quality dramatic programming is at an all-time high. The “first...
MILLENNIALS DATA PART 3 of 6: The Wildly Differing Musical Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA— Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....
“Data is the new oil.” — Under Armour CEO Kevin Plank — Stephen Curry Edition
“Data is the new oil. The companies that will win are the companies that are using math,” Under Armour CEO Kevin Plank was quoted as saying this...