Integrate StatSocial Audience Data for Comprehensive Insights & Strategic Campaigns
Audience Measurement
Leverage exposure files of organically exposed audiences to measure sales attribution, in-store traffic, or other key metrics by integrating with first and third-party datasets within your preferred data environment.
Audience Modeling
Utilize StatSocial’s audience data for modeling to gain expanded insights on your ideal customers, and take an audience-first approach to media and influencer planning.
Audience Targeting
Seamlessly activate specific consumer, brand, or social audiences at scale across the digital ecosystem, including paid media, OTT, mobile, CTV, and more.
Data Enrichment
Gain the most comprehensive understanding of your customers and audience by enriching existing datasets with StatSocial cross-platform social audience insights.
Enhance Your Understanding of Any Consumer, Brand, or Social Audience
Interests & Passions
Understand your audience’s unique interests and passions by evaluating their behavior across major social platforms.
Earned Engagement
Capture preferred content types and distribution channels through analysis of an audience’s interactions with earned media publications across social media.
Influencer Audiences
Analyze audience engagement and online relationships to identify the influencers and creators they follow and engage with.
B2B Data
Create or refine audiences based on professional attributes, such as profession, employer, and industry, for targeted B2B campaigns.
Persona Clusters
Identify the most prominent persona clusters within any audience along with their unique attributes to inform segmentation and go-to-market strategies.
Personalities
Utilize StatSocial’s proprietary Personality Insights for a deeper understanding of consumer behavior through cognitive computing and psychoanalysis.
Take Action on Future-Proof Audience Data
Accuracy
Utilize StatSocial’s self-declared social audience data, linked to verified accounts and free from bot interference, for a precise understanding of your target audiences.
Quality
Overcome the limitations of traditional data modeling by creating audiences using regularly updated insights across tens of millions of real individuals.
Privacy
Access audience data sourced from publicly available social channels with no reliance on third-party cookies or device IDS, enabling CCPA and GDPR compliant use cases.
AI-Compatible
Integrate StatSocial’s insights with AI platforms such has OpenAI, leveraging ready-made outputs that will save teams countless hours in getting AI models up and running effectively.
Frequently Asked Questions
What makes StatSocial’s data different from other social audience data providers?
Unlike other social audience data providers that rely on social listening or single-platform data from X alone, StatSocial’s patented Identity Graph enables its unique ability to capture and stitch together self-declared data from major platforms like X, Instagram, LinkedIn, YouTube, TikTok, and more, all linked to over 300M verified individuals. This delivers a truly comprehensive, cross-platform view of any audience, offering more depth and accuracy than competing solutions.
Is StatSocial’s audience data compliant and future-proof?
Yes. StatSocial’s audience data is not reliant on third-party cookies, device IDs, or iOS/Android devices. Instead, StatSocial maintains a proprietary database of consented individuals, mapped to both partner panels and StatSocial’s own panel, ensuring high-quality and compliant data. Our opt-out process is based on personal identifiable information, which ensures that individuals have full control over the use
of their data.
Additionally, our solutions and methodologies are compliant with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), ensuring that our audience data meets the highest standards of data privacy and compliance.
What solutions does StatSocial’s audience data support?
StatSocial audience data supports numerous use cases including audience modeling and targeting of precise audiences across the digital ecosystem. It enables the unique capability of identifying and measuring organically exposed influencer and social audiences to finally attribute real value to campaigns. And its extensive and specific database of consumer insights enables an enhanced understanding of audiences for media planning, influencer discovery, data enrichment, and more.
Can StatSocial’s audience data be integrated into existing AI-systems?
Yes. Clients can integrate StatSocial’s structured, downloadable insights directly into an AI workflow, eliminating the need for manual data preparation and streamlining the ingestion process to maximize efficiency.
AI models can also be enhanced with StatSocial’s behavioral insights from major social channels like TikTok, Instagram, YouTube, and more, delivering the depth and scale that traditional data sources miss but are essential for truly understanding audiences
Can StatSocial’s audience data be used to enrich first and third-party datasets?
Yes. StatSocial’s audience data can be integrated across numerous data sources like CRMs, DSPs, data clean rooms, and more.
