Bring Paid Media Tactics to Your Influencer Marketing

Move beyond preconceived notions and vanity metrics, such as follower count, to identify your ideal influencer partners. Silhouette™ has empowered global agencies and brands to discover and validate influencers based on their audience’s interests, passions, and personalities, then prove the ROI impact of their campaigns.

Discover the Capabilities of Silhouette For Influencer Identification & Attribution

Take an Audience-First Approach to Partnerships

Create a custom audience based on your ideal buyer’s unique attributes and then identify the macro and micro influencers they are already engaging with to inform your partnerships.

Amplify Your Campaigns Through Paid Media

Programmatically target any influencer for future partnership and maximize the impact of your campaigns by directly targeting their followers on their preferred paid media channels. 

Measure ROI Impact of Influencer Campaigns

Identify the real individuals exposed to specific influencer content, then overlay purchase data or run attribution surveys, to prove the impact of your paid and organic partnerships. 

“Finding the right influencers can be tricky, but measuring resulting sales impact  is even more difficult. StatSocial is moving the category forward with a focus on deep metrics and attribution, allowing marketers to be more confident in the influencers they select and prove actual ROI.”

Jay Baer

Marketing and CX Expert, Founder of Convince & Convert

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Why Affiliate Links and Promo Codes Aren’t Enough for Measuring Influencer Campaigns

If you frequent the blog, you know that we discuss influencer marketing quite a bit. And that’s because it’s become an essential part of any well rounded marketing strategy. Consider the three statistics from Digital Marketing Institute that showcase just how impactful influencer marketing is today: 70% of teens trust influencers more than traditional celebrities […]

National Pet Day: The Top Pet Influencers + Insights

April 11th is National Pet Day, a day to recognize our furry friends and give them some extra love. And even though we don’t need an excuse to spoil our animals, it’s a fun day we can all get behind. We wish you could get the day off to spend with your pet, but we […]

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