brand marketing

Bud Light / HBO #ForTheThrone Ad — Which Brand Gained the Most?

Feb 7, 2019 | Audience Intelligence, Media & Entertainment

“Dilly Dilly!” Above: Bud Light’s Bud Knight mascot (RIP? Spoilers?) We are still basking in the afterglow of Super Bowl LIII, and the accompanying...

Do NFL Fans Prefer Coke or Pepsi?

Jan 29, 2019 | Audience Intelligence, Consumers

Hometown pride, perhaps, finds the Falcons’ fans most partial to Coke. Buffalo Bills’ enthusiasts, on the other hand, exhibit the strongest fondness...

Bud Light vs. Miller Lite vs. Coors Light compete in #BeerBowl 2019

Jan 28, 2019 | Audience Intelligence, Consumers

The conference championships have now been decided. Super Bowl LIII will feature postseason perennials, the New England Patriots facing off against...

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