campaign measurement

Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case

Nov 11, 2020 | B2C, Influencer Identification & Attribution

In September it was announced that 16-year old TikTok superstar, Charli D'Amelio, would be partnering with international coffee and doughnut chain,...

Bud Light / HBO #ForTheThrone Ad — Which Brand Gained the Most?

Feb 7, 2019 | Audience Intelligence, Media & Entertainment

“Dilly Dilly!” Above: Bud Light’s Bud Knight mascot (RIP? Spoilers?) We are still basking in the afterglow of Super Bowl LIII, and the accompanying...

SB LIII: T-Mobile, Taco Bell & Lyft — What Big Data Can Tell Us

Feb 7, 2019 | Audience Intelligence, B2C

The week following Super Bowl LIII is drawing to a close, but there’s still much to discuss. Those who’ve been visiting the StatSocial blog over the...

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