About this eBook
Market research is essential to understanding your target audience. The problem? In today’s digital age, it is increasingly difficult to identify and reach them. Social audience insights alleviate the market research challenge by providing a direct path to your intended audience. From there, you can glean the insights necessary to crafting highly effective marketing campaigns.
We’ll dive into the specifics of how social audience insights can completely transform your market research by accomplishing the following:
- Precise survey targeting: Easily identify members of your target audience for survey outreach to increase response rates and reduce cost.
- Audience exposure: Identify which members of your audience were exposed to your campaigns to run targeted surveys evaluating impact to brand health.
- Persona creation and validation: Use survey results to gain a holistic view of your audience to validate and enhance your existing personas.
- Competitor Analysis: Run reports on your audience and your competitor’s to extract key similarities and differences so that you can adjust marketing campaigns to combat competition and capture market share.
In addition, you’ll gain access to real-life case studies of how companies leverage the power of social audience insights to achieve all of the above tactics.