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Programmatic Audiences

StatSocial’s comprehensive Affinity, Social, Influencer, and Earned Media taxonomy is readily available across every major programmatic data platform. In addition to our highly performing standard audiences, we are experts at something we call BYOP (“Bring Your Own Persona”). 

 

You define the target audience across any demographic, personality, and passion, and we’ll provide your custom audience at scale wherever it needs to be delivered. 

 

As a partner of Oracle Data Cloud and with direct integrations with leading platforms such as Viant, LiveRamp, Eyeota, 4Info and Lotame, we are everywhere you access audience data. We also have a 24/7 data hotline to get you the insights and audiences you you need for those challenging RFPs.

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Where to find StatSocial audiences

Data marketplaces

Platforms

StatSocial’s Audience Taxonomy

Because our data is derived directly from what consumers are saying and doing on over 40 social media platforms, it offers an incredibly accurate and highly deterministic source for all types of marketing campaigns. Interested in travel to Europe?

We can serve up social followers and people engaging with content from Paris to skiing in the Alps. Interested in a B2B audience of work professionals engaging directly with key industry influencers? Yup, our influencer taxonomy has your audience ready to go right now.

Digital Tribes

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Personality Traits powered by IBM Watson

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Earned Engagement

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Influencer Audiences

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BYOP – Bring Your Own Persona

In many cases our clients wish to create they own audiences based on Earned Media engagement or a specific group of influencer audiences.  Maybe you want to BYOP (Bring Your Own Personas) link to BYOP.  No matter what your need or how you work, StatSocial can create your audience from our 85,000-attribute taxonomy and load it into your platform of choice. 

  • Attitudinal
  • Personality
  • Behavorial
  • Typology

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