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Beyond Social Listening:
Is 2022 the Year You Build Your Business with Social Audience Insights?

Join Us On-Demand

 

Hosted by:

Jay Baer

Marketing and CX Expert, Founder of Convince & Convert

Andrea Rosi

Marketing Expert and Chief Operating Officer at StatSocial

Gain On-Demand Access Now

What You’ll Takeaway

Social listening has been a tactic used by brands for years, but as it turns out, it’s more interesting than it really is helpful or insightful. Why? Because social listening only provides you with a high-level view of what’s trending across social platforms. It doesn’t reveal the particular trends, interests, or sentiments of your brand’s target audience. That’s where social audience insights come in.

In this special, broadcast with marketing experts Jay Baer and Andrea Rosi, we’ll teach you how to:

  • Go beyond basic social listening to identify specific consumer passions and preferences
  • Surface the specific brand and influencer affinities among your audience
  • Build attribution models that tie social behavior to revenue

Plus, we’ll dive into how brands in the real-world are successfully doing this today. 

About Our Hosts

Jay Baer

Jay Baer

Marketing and CX Expert, Founder of Convince & Convert

Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. He is also a New York Times bestselling author and founder of Convince & Convert, a consulting firm that works with the world’s most iconic brands.

Andrea Rosi

Andrea Rosi

Marketing Expert and Chief Operating Officer at StatSocial

Andrea Rosi is a leading marketing and operations expert with over 10+ years experience working with FORTUNE 500 companies in the marcom technology space. Her background includes expertise in go-to-market strategies, product and content marketing, product management and sales.