What You’ll Takeaway
Social listening has been a tactic used by brands for years, but as it turns out, it’s more interesting than it really is helpful or insightful. Why? Because social listening only provides you with a high-level view of what’s trending across social platforms. It doesn’t reveal the particular trends, interests, or sentiments of your brand’s target audience. That’s where social audience insights come in.
In this special, broadcast (orginally airing in 2022), marketing experts Jay Baer and Andrea Rosi discuss how to:
- Go beyond basic social listening to identify specific consumer passions and preferences
- Surface the specific brand and influencer affinities among your audience
- Build attribution models that tie social behavior to revenue
Plus, we’ll dive into how brands in the real-world are successfully doing this today.