Reach B2B Audiences With Silhouette
Identify & Target Relevant B2B Audiences
Discover niche audiences for survey targeting, including hard-to-reach B2B titles, or even individuals exposed to specific earned media coverage across social channels.
Define and Validate Buyer Personas
Gain a deeper understanding of your customers, and those of your top competitors, to discover unique similarities, differences, and areas of opportunity for future prospecting.
Revamp Your Account-Based Marketing Strategy
Leverage Silhouette’s massive B2B dataset to build audiences based on job titles and employer data, then engage them on the media channels they frequent most.
Consumer Insights &
Build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel marketing campaigns and brand measurement.
Influencer Validation &
Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.
Panel & Consumer Research
Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.
Connected Audience Data
Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.