Target Even The Most Niche B2B Audiences

B2B targeting is often based solely on high level demographic and firmographic data, but it doesn’t have to be. Silhouette™ maps over 60 million decision makers to 95,000+ unique social segments including self-declared interests, passions, brand affinities, and preferred media for precise survey targeting, enhanced their persona definitions, and high impact paid media and influencer campaigns.

Reach B2B Audiences With Silhouette

Identify & Target Relevant B2B Audiences

Discover niche audiences for survey targeting, including hard-to-reach B2B titles, or even individuals exposed to specific earned media coverage across social channels.

Define and Validate Buyer Personas

Gain a deeper understanding of your customers, and those of your top competitors, to discover unique similarities, differences, and areas of opportunity for future prospecting.

Revamp Your Account-Based Marketing Strategy

Leverage Silhouette’s massive B2B dataset to build audiences based on job titles and employer data, then engage them on the media channels they frequent most.

Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies

Million Decision-Makers

Industry Categories

Job Titles

Business & Tech Influencers

Our Solutions

Consumer Insights &
Brand Measurement

Build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel marketing campaigns and brand measurement.

Influencer Validation &

Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.

Panel & Consumer Research

Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.

Connected Audience Data

Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.

StatSocial Blog

ACF: none

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Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights

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Start Integrating Social Audiences Into Any Marketing Campaign

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