Reach Physicians & Consumers With Social Audience Data

Harness rich social insights to profile your target audience beyond basic demographic data. Pharmaceutical and healthcare companies can leverage Silhouette™’s database of over 300 million verified individuals and 95,000+ pre-built segments to reach niche medical professionals and consumers and their caregivers, while remaining HIPAA compliant.

Discover Healthcare Audiences With Silhouette

Educate Consumers with Relevant Content

Build audiences based on engagement around wellness and health related content while decoupling all personal identifiable information from your CRM for compliance.


Target Niche Audiences & Validate Persona Definitions

Survey your target audience without the need for lengthy screeners and enrich panel data with 95,000+ unique attributes to expand and validate your existing personas.

Run Highly Targeted Paid Media Campaigns at Scale

View the media channels, publications, websites, podcasts, and TV networks that your audience most frequently engages for more data-driven targeting and messaging.

Silhouette in Practice

Discover how a pharmaceutical company was able to run highly targeted ads to consumers and their caregivers engaging in health related topics with the latest research and treatment options available while remaining HIPAA compliant.

Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies



Media Properties


Our Solutions

Consumer Insights &
Brand Measurement

Build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel marketing campaigns and brand measurement.

Influencer Validation &

Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.

Panel & Consumer Research

Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.

Connected Audience Data

Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.

StatSocial Blog

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Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights

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