Uncover Any Audience With Silhouette™
Incorporate Unique Social & Brand Insights Into Your Offering
Build and analyze any custom audience to discover their self-declared interests, brand affinities, preferred media channels, favorite influencers, personality traits, and more.
Measure The Impact of Social & Influencer Campaigns
Easily identify exposed and engaged social audiences, tied to offline identities, and take action on them for brand lift studies or to prove influencer ROI.
Take an Audience-First Approach to Influencer Validation
Move away from vanity metrics and preconceived notions by validating influencer partnerships based on who a specific audience already engages with or has an affinity toward.
Take an Integrated Approach to Media Planning & Execution
Build any brand, competitor, influencer, or consumer audience and target them across their preferred paid, earned, and social channels.
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Consumer Insights &
Media Planning
Bring comprehensive data to your channel and media planning process including your audience's media preferences spanning traditional media outlets, niche podcasts, and preferred influencers.
Influencer Insights
Implement an audience-first approach to influencer validation, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.
Brand Measurement
Take action on self-declared audience data, sourced from major social media channels, to better understand relevant brand audiences and measure campaign impact on overall brand health.
Connected Audience Data
Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.