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Access our latest white paper, Next Generation Earned Media Measurement: Moving Beyond Engagement Metrics 

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Social Audience Insights Transform M&E Marketing

Better understand and target relevant audiences for your next production. Gain access to Silhouette™ ‘s audience data on over 20,000 TV shows, movies, music artists, celebrities, podcasts, mapped to 95,000+ unique social segments including self-declared interests, brand affinities, and preferred media for highly targeted campaigns.

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Fuel M&E Marketing Initiatives with Silhouette

Fuel M&E Marketing Initiatives with Silhouette

Gain audience insights on a broad set of TV shows, movies, and music as well as on newer forms of media including thousands of YouTube channels and podcasts.

 

Enrich Your First-Party Data With Social Insights

Append your first-party datasets with rich social affinity data to identify and track the specific TV shows, movies, or music that are driving the most app downloads.

Retarget Fans For Upcoming Events or Releases

Find your audiences based on their social interests, then engage them around upcoming award shows, news releases, and other newsworthy events via paid media retargeting.

Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies

Youtube Channels

Podcasts

Music

Movies

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Our Solutions

Consumer Insights &
Brand Measurement

Build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel marketing campaigns and brand measurement.

Influencer Validation &
Impact

Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.

Panel & Consumer Research

Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.

Connected Audience Data

Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.

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Start Integrating Social Audiences Into Any Marketing Campaign

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