Our data scientists modeled the entire US population into 100 unique digital tribes. Using billions of inputs for over 120M US consumers, we have segmented naturally occurring population digital tribes across distinct demographic and household types, personality traits provided by IBM Watson, combined with people’s passions, which we have sourced from their social activities online. For those familiar with traditional cluster models such as PRIZM, Personicx, Mosaic, and Tapestry, we believe this layer of social behaviors and personality traits, which only StatSocial can offer, provides the richest possible insights into what motivates different types of people. You’re going to love the context our digital tribes provide.
For more information on Digital Tribes, click here.
For a full list of Digital Tribes, click here.
StatSocial has partnered with IBM Watson to bring the power of cognitive computing and analysis of Personality Insights™ to the marketing landscape. By working together to analyze billions of social media and blog posts, StatSocial and IBM Watson help marketers understand the specific motivations of your best consumers and prospects so you can align content by and reach the consumers most receptive to your message.
To read about personality driven use cases, click here.
StatSocial flips the script on influencer data. Rather than Most people follow and engage with influencers, either knowingly through social channels or indirectly by watching video, reading and sharing articles and photos. Millions of our peers exert a degree of influence in their specific domains of interest and expertise, and StatSocial builds audiences and insights by identifying what content resonates with their network. Influencer audiences allows you to market directly to audiences that highly overlap with any industry, trend, and or brand.
Click here to read “To Know Your Influencers, Know Their Audiences.”
With the rise of earned media comes the need to measure and target the customers and prospects engaging with influencer, blogs, and earned media content. We believe this data to be second in importance to only your 1st party data, as these are people who are organically seeking out and engaging with your brand, or topics, or even your competition across different media. In fact, our Earned Audiences have often outperformed 1st party retargeting data, which validates how important it is to understand and leverage these audiences across your marketing funnel.
BYOP: Bring Your Own Personas
Have your own attitudinal, personality or behavioral definitions and personas?
No problem! We’ll recreate them as audiences for analysis and targeting.
Still Have Questions? Get In Touch!
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