What We Discuss
Social audience data enable marketers and researchers to precisely target even the most niche audiences. In this 30 minute webcast, we not only provide a brief overview of what social audience insights are (and what they are not), but dive into:
- Current challenges with traditional survey profiling methods
- How social audience data is transforming market research initiatives
- How to achieve precise survey profiling with social audience data
- Client examples and results
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About Our Hosts
SVP of Solutions Consulting
Chris Morgan is a leading marketing technologist with 10+ years of consulting experience helping companies of all sizes find the ideal data solutions to power their businesses.
Director of Marketing
Marlee Gauthier is a marketing leader with nearly 10 years experience in B2B and B2C marketing strategies and management. She has extensive experience driving brand, content and digital marketing initiatives.