Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Our social audience insights platform, Silhouette™️ is the first martech platform to both identify and validate influencer partnerships and then measure resulting sales impact from the campaign.
Silhouette, powered by its patented Identity Graph, doesn’t source audience data from Twitter alone, but instead maps over 1.5 billion public social profiles to 300 million verified individuals across major social platforms. Not relying on social listening or vanity metrics, Silhouette identifies the target audience first and then evaluates the micro and macro influencers they are already engaged with.
Marketers can also validate existing or potential partnerships recommended through their influencer management platform against their audience in Silhouette to see if the partnership aligns. After an influencer partnership is secured and the campaign has ended, marketers can then identify the social accounts that were exposed to the influencer’s content, mapping those accounts to offline individuals or personal information identifiers (PII). From there, marketers can take that verified audience data coupled with their first or third-party purchase data to gain a clear understanding of the ROI impact of their campaign.
“We strive to enable our clients to target niche audiences, launch surveys on-demand, and expand insights with social affinity data. Silhouette serves as the industry’s only platform that can provide you with a holistic view of your customers’ interactions across major social and community platforms,” said StatSocial CEO David Barker. “Influencer marketers have been working blind all this time. Now they can truly understand who their customers are and how to best engage them using the industry’s only Audience Insights Platform that can deliver a complete picture of audience interactions across major social and community platforms.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries throughout the world.
“In the past decade we have experienced an explosion of word-of-mouth and marketing programs for influencers, but up to this point there really hasn’t been a true way to gain insights from the effectiveness of such campaigns,” said James Johnson, Managing Director at MarTech Breakthrough. “Silhouette from StatSocial finally allows researchers and marketers to harness the power of social audiences and seamlessly integrate them into their market research and
marketing programs and we are thrilled to recognize them in our 2022 MarTech Breakthrough Awards program.”
We are honored to be awarded amongst some of the largest companies within the martech industry. Check out the full list of recipients and award categories.
If you would like to see Silhouette in action, schedule a demo with a member of our team!