Leverage Social Data to Understand Brand Audiences
Create and analyze any custom brand or competitor audience within Silhouette, or via API, to inform messaging, paid media placements, influencer partnerships and more.
Conduct Consumer-Based Research
Analyze your customer base to identify and compare niche audience segments, or create new consumer audiences within Silhouette for valuable insights that will guide future go-to-market activities.
Measure Brand Lift & Track Brand Health Through Targeted Studies
Survey exposed and engaged social audiences to measure campaign impact, or better understand brand awareness and perception changes over time through the implementation of always-on tracking.
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Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.
Panel & Consumer
Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.
Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.