Consumer Insights & Brand Measurement

Tap into StatSocial’s Silhouette™ platform to build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel consumer research, highly effective marketing campaigns, and brand measurement.

Leverage Social Data to Understand Brand Audiences

Create and analyze any custom brand or competitor audience within Silhouette, or via API, to inform messaging, paid media placements, influencer partnerships and more.

In StatSocial's Silhouette Platform, marketers build any custom audience, gaining thousands of consumer insights to take action on

Conduct Consumer-Based Research

Analyze your customer base to identify and compare niche audience segments, or create new consumer audiences within Silhouette for valuable insights that will guide future go-to-market activities.

Measure Brand Lift & Track Brand Health Through Targeted Studies

Survey exposed and engaged social audiences to measure campaign impact, or better understand brand awareness and perception changes over time through the implementation of always-on tracking.

Deploy Custom Social Panels for Ongoing Monitoring

Create and export custom audiences to your preferred social listening platform in order to monitor ongoing trends and conversations relevant to your brand, or import Twitter IDs into Silhouette to analyze specific audiences behind the conversation.

The StatSocial Difference

Leverage StatSocial’s patented Identity Graph to analyze audience behavior and relationships across major social media platforms

Connect social audience insights with any first or third-party datasets including CRM and purchase data, panel data, and more


Rest assured that you are leveraging a future-proof data source that has no reliance on cookies or device IDs

View Our Other Solutions Powered By Silhouette

Influencer Validation
& Impact 

Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.

Panel & Consumer

Conduct consumer centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.

Audience Data

Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.


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Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights

3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure

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Take Action on Any Social Audiences for Deep Consumer Insights

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