Discover the Capabilities of Silhouette For Earned Media & PR Measurement
Identify Exposed Consumer & B2B Audiences
Discover the real individuals exposed to or actively engaging with specific earned media content across social media in order to determine if they represent your target buyers.
Measure Earned Media & PR Impact
Target exposed individuals with surveys to measure the impact of earned coverage on brand awareness and perception, or overlay purchase data to measure your campaign’s ROI.
Retarget Audiences via Paid Media
Based on survey results, run tailored paid media campaigns to various segments within the exposed audience to combat negative press or amplify earned media exposure.