Discover the Capabilities of Silhouette For Earned Media & PR Measurement
Identify Exposed Consumer & B2B Audiences
Discover the real individuals exposed to or actively engaging with specific earned media content across social media in order to determine if they represent your target buyers.
Measure Earned Media & PR Impact
Target exposed individuals with surveys to measure the impact of earned coverage on brand awareness and perception, or overlay purchase data to measure your campaign’s ROI.
Retarget Audiences via Paid Media
Based on survey results, run tailored paid media campaigns to various segments within the exposed audience to combat negative press or amplify earned media exposure.
View Our Other Solutions Powered By Silhouette
Market Research,
Recruiting & Appends
Influencer Identification & Attribution
Earned Media &
PR Measurement
StatSocial Blog
A Better Solution: Identifying Exposed Audiences for Attribution and Brand Lift
Download our latest white paper, Next Generation Earned Media Measurement: Moving Beyond Engagement Metrics. Take a deep dive into how social audience data is enabling marketers for the first time to identify verified individuals exposed to or engaged with influencer and earned media content across social platforms. Readers will discover how to calculate sales impact […]
Here’s How to Accurately Measure the ROI of Earned Campaigns
Most people think of social media as a place to connect with loved ones and those with like-minded interests. But social media is also essential for brands looking to connect with their audience in a meaningful way. According to Hootsuite, social media is on track to account for 33% of all marketing efforts this year […]
Integrate Social Audiences Into Your Marketing Campaigns Today
