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Bridge The Historical Gap Between Earned & Paid Media Programs

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Identify Exposed Consumer & B2B Audiences

Discover the real individuals exposed to or actively engaging with specific earned media content across social media in order to determine if they represent your target buyers.

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Target exposed individuals with surveys to measure the impact of earned coverage on brand awareness and perception, or overlay purchase data to measure your campaign’s ROI.

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Based on survey results, run tailored paid media campaigns to various segments within the exposed audience to combat negative press or amplify earned media exposure.

Silhouette in Practice

Using Silhouette, explore how a global fast food company was able to identify and target audiences exposed to negative press.
 

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The Secret To Overcoming A PR Crisis? Social Audience Insights.

Jan 13 2022

A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key is to arm yourself with the right tools to successfully manage the fallout, and hopefully come back stronger than ever. A notable example of this […]

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StatSocial Looking Ahead in 2022

What’s Next For StatSocial

Jan 04 2022

A Look Back at 2021 With Covid-19 still looming, it comes with no surprise that marketers have been forced to find new ways to connect with their audiences. While StatSocial has been focused on enabling our clients to more effectively reach and engage buyers in a digital environment, we have been committed to evolving our […]

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eBook: How Unified Data Transforms Your Marketing Campaign

Dec 09 2021

Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share, it’s difficult to gain insights about your audience. How can you create meaningful connections with your audience through your marketing campaigns if you don’t know anything about them? Cue social audience insights. Download […]

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