Panel & Consumer Research

With StatSocial’s Silhouette™ platform, conduct consumer-centric research and gain thousands of panel insights by leveraging the industry’s largest collection of self-declared social audience data.

Expand Survey & Panel Insights

Analyze survey and panel audiences against a robust taxonomy of thousands of self-declared attributes within Silhouette’s Insights Reports, or enrich existing panel data to take a more data-driven approach to audience profiling and survey targeting.

Enrich Consumer and First-Party Datasets

Gain a comprehensive understanding of your existing buyers beyond basic demographic information and purchase history by uploading customer data directly into Silhouette to analyze their unique interests, personality traits, brand affinities, preferred media, and more.

Build & Integrate Audiences for Social Monitoring

Create and export any social audience to your social listening tool for ongoing monitoring, or import Twitter IDs into Silhouette from social listening platforms to analyze the audiences behind the conversation.

The StatSocial Difference

Harness the industry’s most robust set of social audience data, sourced from major social platforms, tied to real individuals

Capitalize on all research investments by integrating custom social panels for monitoring, insights gathering, and targeting

Inform brand research, expansion into new markets, competitor insights, or upcoming product launches

Solve today’s market research challenges with social audience data.

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View Our Other Solutions Powered By Silhouette

Influencer Validation
& Impact 

Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.

Audience Data

Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.

Consumer Insights &
Brand Measurement

Build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel marketing campaigns and brand measurement.


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Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights

3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure

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Integrate Social Audiences Into Your Consumer Research Initiatives

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