Expand Survey & Panel Insights
Analyze survey and panel audiences against a robust taxonomy of thousands of self-declared attributes within Silhouette’s Insights Reports, or enrich existing panel data to take a more data-driven approach to audience profiling and survey targeting.
Enrich Consumer and First-Party Datasets
Gain a comprehensive understanding of your existing buyers beyond basic demographic information and purchase history by uploading customer data directly into Silhouette to analyze their unique interests, personality traits, brand affinities, preferred media, and more.
Solve today’s market research challenges with social audience data.
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Take an audience first approach to influencer partnerships, then identify those exposed and engaged to measure brand lift and influencer marketing ROI.
Connect the dots between earned, social, influencer, and paid media audiences for more meaningful insights and impactful campaigns.
Consumer Insights &
Build and analyze any custom audience’s self-declared interests, affinities, and preferences to fuel marketing campaigns and brand measurement.