Marketers leverage numerous types of data to understand who their prospects and customers are. Whether they turn to first-party CRM or purchase...
analytics
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since Twitter put an end to their Audience Insights feature for reasons unknown. In case you are unfamiliar or forget what...
The Top 10 Most Popular Subscription Services Among Millennial Women
There’s no doubt that the subscription business model is here to stay. Nowadays, it’s hard to find a brand not partaking in this form of customer...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of...
MarTech Outlook Recognizes Silhouette As The Missing Piece to Marketing Attribution
Did you know? Over half the global population actively engage on social media for 2 hours every day. Let that sink. Social media is arguably the...
What Do Audience Insights About Celebrity Chefs & Foodie Publications Reveal?
It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end...
What TV Shows do Employees at Leading Tech Giants Prefer?
Recently we unveiled something brand new for StatSocial — B2B data married to our patented identity graph, made available through our audience...
The Personalities of 4 Tech Giants’ Employees
This is another entry in our series unveiling something brand new for StatSocial . Our clients now have, at the ready, a mountain of B2B data...
(B2B Data) Amazon, Apple, Google, & Microsoft – Employee Demographics
Today we are unveiling something brand new for StatSocial — a mountain of B2B data married to our patented identity graph and audience intelligence...
Target vs. Walmart Shoppers – Celebrity/Influencer Identification and Attribution
StatSocial analyzed the audiences of 200 top celebrity influencers and overlaid these insights with the shopping data of retail giants, Target and...
Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?
StatSocial’s Silhouette is the industry's most advanced audience intelligence platform, and a vital component of any comprehensive market research...
The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data
Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram,...
StatSocial is the Twitter Audience Insights Alternative
Twitter discontinued its Audience Insights from Twitter Analytics in January 2020. Introduced in 2015, Twitter's Audience Insights provided in-depth...
Slack vs. Microsoft Teams: StatSocial Digs Deep into the Collaboration Wars
This is a deep dive comparison of the respective user bases of Slack and Microsoft Teams, made possible with...
Bud Light / HBO #ForTheThrone Ad — Which Brand Gained the Most?
“Dilly Dilly!” Above: Bud Light’s Bud Knight mascot (RIP? Spoilers?) We are still basking in the afterglow of Super Bowl LIII, and the accompanying...
SB LIII: T-Mobile, Taco Bell & Lyft — What Big Data Can Tell Us
The week following Super Bowl LIII is drawing to a close, but there’s still much to discuss. Those who’ve been visiting the StatSocial blog over the...
NFL Fans Favorite Pizza Chain — Pizza Hut vs. Domino’s vs. Papa John’s Little Caesars
Kansas City is Pizza Hut Country, and the Chiefs’ fans know it. Patriots fans and Rams fans alike love Domino’s. Little Caesars performs best in...
NFL Fans and Their Favorite Credit Cards
The Giants and Mastercard are a match made in heaven. Visa fares best with 49ers fans. And lots of Falcon fans prefer Discover Card. Learn more...
The Cowboys and Steelers Have the NFL’s Most Emotional fans. Where does your team rank?
Football fever is ramping up as the teams going to Super Bowl LIII have now been determined. Throughout the (post-) season, we’ve been diving into...
MILLENNIALS DATA— Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....
“Data is the new oil.” — Under Armour CEO Kevin Plank — Stephen Curry Edition
“Data is the new oil. The companies that will win are the companies that are using math,” Under Armour CEO Kevin Plank was quoted as saying this...