The team at StatSocial is excited to announce that we’ve expanded our partnership with LiveRamp to allow customers to enrich their existing data...
audience targeting
What’s the Difference Between Social Listening and Social Audience Insights?
When you think about where your target audience frequents most—odds are, social media comes top of mind. Social media usage is astounding. With 3.6...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...
Why Social Insights Are the Most Important Part of Your Audience Analysis
How often do you use social media? For most of us, more than we’d like to admit. On average, people spend over 2 hours a day on various social...
Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?
StatSocial’s Silhouette is the industry's most advanced audience intelligence platform, and a vital component of any comprehensive market research...
Which automotive brands do Achievement Striving People own?
Which automotive brands do Achievement Striving People own? And how does StatSocial know this? We know it, thanks to Silhouette, the industry’s most...
Ten Brands That Should Be Advertising on Podcasts
Proceeding in our mission to pair audiences with the ideal advertisers (and vice versa), for this entry we’ve employed the StatSocial Insights...
The Best Back-to-School Audiences on YouTube
By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking...
(BIG DATA) Do NFL fans even like the Super Bowl Halftime Performers?
We’ve calculated what portion of every NFL team’s audience is fans of Maroon 5, Travis Scott, and Big Boi. Hint: In the case of the latter two,...
(BIG DATA) The NFL’s Millennial Fan Base
The Redskins have the league’s oldest fan base, the Steelers the youngest. Super Bowl LIII — featuring as it will a contest between New England’s...
ZipRecruiter Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Audible Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Squarespace Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Dollar Shave Club Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
MILLENNIALS 4: The Data Makes Clear, Millennials Young and Older are “One pair of matching…
Many have said we’re living through television’s “second Golden Age.” A time when quality dramatic programming is at an all-time high. The “first...
MILLENNIALS DATA PART 3 of 6: The Wildly Differing Musical Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA PART 3 of 6: The Wildly Different Musics Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA— Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....