Marketers, let’s talk about running paid ads on social media. The concept isn’t a new one, but it’s becoming increasingly important. Last year,...
audience targeting
The Top 10 Most Popular Subscription Services Among Millennial Women
There’s no doubt that the subscription business model is here to stay. Nowadays, it’s hard to find a brand not partaking in this form of customer...
HubSpot Says Most Marketers Don’t Know Their Audience—Here’s How To Fix It With An Audience Insights Tool
Earlier this month, HubSpot published a great article around a study highlighting a major problem—most marketers don’t know who their audience is....
Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season
With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few...
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since the Twitter Audience Insights feature was removed for reasons unknown. In case you are unfamiliar or forget what they...
How A Deeper Understanding of Your Customers Can Help You Survive and Thrive During an Economic Downturn
Let’s face it, a period of economic downturn isn’t ideal, but the good news is, there are social data tools we have at our disposal to successfully...
3 Reasons Why Micro-influencers Can Be Better for ROI
Partnering with influencers is a popular campaign strategy among marketers looking to create more buzz and ultimately sales. And it’s not too...
The Next Generation of Brand Lift Studies
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new campaign or receiving negative press? If...
StatSocial Recognized As One of the Fastest Growing Private Companies in America
At StatSocial we are excited to announce our achievement and recognition as one of America’s fastest growing private companies on the Inc. 5000...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to...
The Future of Pharma: Building Powerful Audiences In A Digital World (Part 2)
The Coronavirus pandemic has challenged business practices of almost every industry, and the pharmaceutical world is no exception. In this two part...
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they...
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers...
The Secret To Overcoming A PR Crisis? Social Audience Insights.
A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of...
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share,...
MarTech Outlook Recognizes Silhouette As The Missing Piece to Marketing Attribution
Did you know? Over half the global population actively engage on social media for 2 hours every day. Let that sink. Social media is arguably the...
Boomers To Gen Z: The Top Retailers By Generation for Black Friday & Cyber Monday Shopping
Black Friday (and Cyber Monday!) is around the corner, and despite the on-going supply-chain issues and the pandemic, experts are predicting it’ll...
What Do Audience Insights About Celebrity Chefs & Foodie Publications Reveal?
It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end...
StatSocial and Cint Team Up To Revolutionize Market Research
We are excited to announce that StatSocial has partnered with Cint to deliver powerful audience insights for survey profiling, targeting, and...
Who’s Fueling The Chicken Sandwich Craze?
Here at StatSocial, we’re obsessed with data. It’s pretty hard not to be when you have millions of data points right at your fingertips. From time...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
StatSocial & LiveRamp’s Partnership Expands to Allow Integrated Social Audience Insights
The team at StatSocial is excited to announce that we’ve expanded our partnership with LiveRamp to allow...
What’s the Difference Between Social Listening and Social Audience Insights?
When you think about where your target audience frequents most—odds are, social media comes top of mind. Social media usage is astounding. With 3.6...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...
Why Social Insights Are the Most Important Part of Your Audience Analysis
How often do you use social media? For most of us, more than we’d like to admit. On average, people spend over 2 hours a day on various social...
Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?
StatSocial’s Silhouette is the industry's most advanced audience intelligence platform, and a vital component of any comprehensive market research...
Which automotive brands do Achievement Striving People own?
Which automotive brands do Achievement Striving People own? And how does StatSocial know this? We know it, thanks to Silhouette, the industry’s most...
Ten Brands That Should Be Advertising on Podcasts
Proceeding in our mission to pair audiences with the ideal advertisers (and vice versa), for this entry we’ve employed the StatSocial Insights...
The Best Back-to-School Audiences on YouTube
By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking...
(BIG DATA) Do NFL fans even like the Super Bowl Halftime Performers?
We’ve calculated what portion of every NFL team’s audience is fans of Maroon 5, Travis Scott, and Big Boi. Hint: In the case of the latter two,...
(BIG DATA) The NFL’s Millennial Fan Base
The Redskins have the league’s oldest fan base, the Steelers the youngest. Super Bowl LIII — featuring as it will a contest between New England’s...