So you want to conduct a market research study. That’s great news. Research is key to understanding your audience and helping you validate and...
Data
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since the Twitter Audience Insights feature was removed for reasons unknown. In case you are unfamiliar or forget what they...
3 Reasons Why Micro-influencers Can Be Better for ROI
Partnering with influencers is a popular campaign strategy among marketers looking to create more buzz and ultimately sales. And it’s not too...
The Next Generation of Brand Lift Studies
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new campaign or receiving negative press? If...
StatSocial Recognized As One of the Fastest Growing Private Companies in America
At StatSocial we are excited to announce our achievement and recognition as one of America’s fastest growing private companies on the Inc. 5000...
StatSocial Announced Winner of the “Influencer Marketing Innovation Award” by MarTech Breakthrough
Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech...
5 Ways to Measure Influencer Campaign Success
We talk about influencer marketing a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over the past...
Here’s How to Accurately Measure the ROI of Earned Campaigns
Most people think of social media as a place to connect with loved ones and those with like-minded interests. But social media is also essential for...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to...
Access Our Latest eBook: The 2022 Guide To Market Research
Market research is essential to understanding your target audience. The problem? In today’s digital age, it is increasingly difficult to identify...
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they...
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new...
How To Decrease Confirmation Bias in Market Research
As marketer’s we constantly make educated guesses about our target audience, from what motivates them to purchase, to what they’re interested in, to...
New Year, New And Improved Silhouette
It’s hard to believe another year has come and gone. Without sounding too cliché, time really did fly by in 2021. But we believe it was time well...
What’s Next For StatSocial
A Look Back at 2021 With Covid-19 still looming, it comes with no surprise that marketers have been forced to find new ways to connect with their...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of...
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share,...
MarTech Outlook Recognizes Silhouette As The Missing Piece to Marketing Attribution
Did you know? Over half the global population actively engage on social media for 2 hours every day. Let that sink. Social media is arguably the...
Boomers To Gen Z: The Top Retailers By Generation for Black Friday & Cyber Monday Shopping
Black Friday (and Cyber Monday!) is around the corner, and despite the on-going supply-chain issues and the pandemic, experts are predicting it’ll...
Marketers, Here Are Our Predictions About What A Cookieless Future Will Look Like And How To Succeed
For those of you who read our blog, you know we’ve been talking about the end of third-party cookies for quite some time. This is a huge deal for...
Who’s Fueling The Chicken Sandwich Craze?
Here at StatSocial, we’re obsessed with data. It’s pretty hard not to be when you have millions of data points right at your fingertips. From time...
The Data Integrity Crisis Plaguing Social (and How We’ve Overcome it)
Here at StatSocial, we’re obsessed with data. Extracting information from various sources and piecing it together to provide our clients with a...
What TV Shows do Employees at Leading Tech Giants Prefer?
Recently we unveiled something brand new for StatSocial — B2B data married to our patented identity graph, made available through our audience...
The Personalities of 4 Tech Giants’ Employees
This is another entry in our series unveiling something brand new for StatSocial . Our clients now have, at the ready, a mountain of B2B data...
(B2B Data) Amazon, Apple, Google, & Microsoft – Employee Demographics
Today we are unveiling something brand new for StatSocial — a mountain of B2B data married to our patented identity graph and audience intelligence...
Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case
In September it was announced that 16-year old TikTok superstar, Charli D'Amelio, would be partnering with international coffee and doughnut chain,...
Target vs. Walmart Shoppers – Celebrity/Influencer Identification and Attribution
StatSocial analyzed the audiences of 200 top celebrity influencers and overlaid these insights with the shopping data of retail giants, Target and...
Social Audience Attribution – What Apparel Brands Do Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube Users Buy?
StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook, Instagram, Pinterest,...
‘Chain Store Age’ Highlights Our Findings Attributing Consumer Purchase Data to Social Audiences
Over at Chain Store Age, senior tech editor, Dan Berthiaume, has written a piece entitled "The best social platform for holiday promotions is…" In...
The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data
Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram,...
AWS vs. Azure vs. Google Cloud: What Earned Audience Data Tells Us
For this study, StatSocial executed a side-by-side-by-side analysis of the three giants of the Platform-as-a-Service/Infrastructure-as-a-Service...
Slack vs. Microsoft Teams: StatSocial Digs Deep into the Collaboration Wars
This is a deep dive comparison of the respective user bases of Slack and Microsoft Teams, made possible with...
(BIG DATA) Do NFL fans even like the Super Bowl Halftime Performers?
We’ve calculated what portion of every NFL team’s audience is fans of Maroon 5, Travis Scott, and Big Boi. Hint: In the case of the latter two,...
(BIG DATA) The NFL’s Millennial Fan Base
The Redskins have the league’s oldest fan base, the Steelers the youngest. Super Bowl LIII — featuring as it will a contest between New England’s...
MILLENNIALS 5: What the Data Tells Us About the TV Habits of the Younger and Older Millennials.
Television’s “first Golden Age” was born of a desire to make the most of this technological miracle, and not squander it. We’ll avoid further...