When you think about where your target audience frequents most—odds are, social media comes top of mind. Social media usage is astounding. With 3.6...
digital personas
How Social Audience Insights Transform Your Data Strategy
If you think about how your marketing team operates today—various research, campaigns, and strategic planning all happen simultaneously. Data is...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...
The Personalities of 4 Tech Giants’ Employees
This is another entry in our series unveiling something brand new for StatSocial . Our clients now have, at the ready, a mountain of B2B data...
(B2B Data) Amazon, Apple, Google, & Microsoft – Employee Demographics
Today we are unveiling something brand new for StatSocial — a mountain of B2B data married to our patented identity graph and audience intelligence...
Salesforce vs. HubSpot — Customer Comparison
Salesforce and HubSpot are cooperative and competitive. Their flagship platforms can be integrated, but also serve different functions, needs, and...
U.S. Airlines’ Customers’ Top Travel Destinations — by StatSocial
StatSocial analyzed the most loyal customers of America’s largest airlines and identified which travel destinations they are most likely to visit,...
The Cowboys and Steelers Have the NFL’s Most Emotional fans. Where does your team rank?
Football fever is ramping up as the teams going to Super Bowl LIII have now been determined. Throughout the (post-) season, we’ve been diving into...
Just Who Are These Cryptocurrency Enthusiasts, Anyway
By Stacy Tsultsumova In this time of highly volatile foreign currencies, increasing reliance upon international transfers, and e-commerce still...
MILLENNIALS 6: The Data Never Fibs.
As Peter Brady wrestled with a personality crisis, after being called “dull” at a party, he famously adopted different guises in his quest to be...
“Data is the new oil.” — Under Armour CEO Kevin Plank — Stephen Curry Edition
“Data is the new oil. The companies that will win are the companies that are using math,” Under Armour CEO Kevin Plank was quoted as saying this...