Image source: Distractify In 2020, Dunkin’ collaborated with then-16-year-old TikTok sensation Charli D’Amelio to introduce “The Charli,” a...
influencer marketing
Identifying Exposed Audiences Is Key If You Want to Measure Influencer Marketing ROI
Have you ever purchased a product based on an influencer’s recommendation? According to studies, half of all consumers have. And that’s because...
5 Ways to Measure The Impact Of Your Influencer Marketing Campaign
We talk about influencer marketing campaigns a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over...
Unparalleled Brand Measurement Across Social & Influencer Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or...
Why The Best Influencer Marketing Strategies Include Social Audience Insights
The rise of influencers has given way to an abundance of tools and influencer marketing strategies. In 2022, the influencer market in the U.S....
Here’s What Ticketmaster Needs to Do to Move Forward After the Taylor Swift Presale Disaster
November was a busy month. There was Thanksgiving, the kickoff of the World Cup tournament, and arguably the most memorable event—Taylor Swift’s...
Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season
With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few...
StatSocial launches Similarity Score for a New Approach to Audience Measurement
Marketers leverage numerous types of data to understand who their prospects and customers. Whether they turn to first-party CRM or purchase data,...
3 Reasons Why Micro-influencers Can Be Better for ROI
Partnering with influencers is a popular campaign strategy among marketers looking to create more buzz and ultimately sales. And it’s not too...
StatSocial Announced Winner of the “Influencer Marketing Innovation Award” by MarTech Breakthrough
Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech...
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they...
Why You Should Consider YouTube For Your Influencer Marketing Program
With over 1.9 billion monthly users, YouTube has become the second most popular social media platform today. With its increasing popularity, many...
The Limitations of Social Listening For Influencer Marketing
According to the Digital Marketing Institute, nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers...
What Do Audience Insights About Celebrity Chefs & Foodie Publications Reveal?
It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
“Talking Influence” — StatSocial on Influencer Attribution
Over at the industry leading publication, Talking Influence, StatSocial's Founder and President, Michael Hussey has written a piece entitled,...