marketing Audience Data and Insights

5 Ways to Measure The Impact Of Your Influencer Marketing Campaign

Jun 26, 2023 | Audience Intelligence, Influencer Insights & Measurement

We talk about influencer marketing campaigns a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over...

Why The Best Influencer Marketing Strategies Include Social Audience Insights

Jun 19, 2023 | Audience Intelligence, Influencer Insights & Measurement

The rise of influencers has given way to an abundance of tools and influencer marketing strategies. In 2022, the influencer market in the U.S....

Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season

Nov 22, 2022 | Audience Intelligence, Influencer Insights & Measurement, Persona Creation

With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few...

How A Deeper Understanding of Your Customers Can Help You Survive and Thrive During an Economic Downturn

Sep 21, 2022 | Audience Intelligence

Let’s face it, a period of economic downturn isn’t ideal, but the good news is, there are social data tools we have at our disposal to successfully...

3 Reasons Why Micro-influencers Can Be Better for ROI

Sep 13, 2022 | Audience Intelligence, Influencer Insights & Measurement

Partnering with influencers is a popular campaign strategy among marketers looking to create more buzz and ultimately sales. And it’s not too...

The Top 10 Travel Destinations for Families This Summer

Jun 14, 2022 | Audience Intelligence, Persona Creation

It's nearly the official start to summer, which means we all have one thing on our minds…vacation! For a lot of us, summer vacation comes with...

How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey

Jun 9, 2022 | Audience Intelligence, Audience Retargeting, Data Enrichment, Influencer Insights & Measurement, Persona Creation

Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to...

Tune-In: StatSocial + The Marketing Hero Podcast

Jun 7, 2022 | Audience Intelligence, Press

This week we were fortunate to have our Marketing Director, Marlee Gauthier featured on The Marketing Hero Podcast, where a range of topics within...

The Future of Pharma: Building Powerful Audiences In A Digital World (Part 2)

Mar 30, 2022 | Audience Intelligence

The Coronavirus pandemic has challenged business practices of almost every industry, and the pharmaceutical world is no exception. In this two part...

The Impact of Influencer Marketing on March Madness

Mar 24, 2022 | Audience Intelligence, Influencer Insights & Measurement

March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they...