The Coronavirus pandemic has challenged business practices of almost every industry, and the pharmaceutical world is no exception. In this two part...
marketing
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they...
Why You Should Consider YouTube For Your Influencer Marketing Program
With over 1.9 billion monthly users, YouTube has become the second most popular social media platform today. With its increasing popularity, many...
A Step-By-Step Guide To Your 2022 Marketing Planning
Marketers, let’s chat about your 2022 marketing strategy. Ideally, you’d already have this completed—but if you don’t, don’t stress! It's not too...
Boomers To Gen Z: The Top Retailers By Generation for Black Friday & Cyber Monday Shopping
Black Friday (and Cyber Monday!) is around the corner, and despite the on-going supply-chain issues and the pandemic, experts are predicting it’ll...
Marketers, Here Are Our Predictions About What A Cookieless Future Will Look Like And How To Succeed
For those of you who read our blog, you know we’ve been talking about the end of third-party cookies for quite some time. This is a huge deal for...
Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?
StatSocial’s Silhouette is the industry's most advanced audience intelligence platform, and a vital component of any comprehensive market research...
At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis
StatSocial's CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that "Respecting a global...
NFL Fans Favorite Pizza Chain — Pizza Hut vs. Domino’s vs. Papa John’s Little Caesars
Kansas City is Pizza Hut Country, and the Chiefs’ fans know it. Patriots fans and Rams fans alike love Domino’s. Little Caesars performs best in...
Bud Light vs. Miller Lite vs. Coors Light compete in #BeerBowl 2019
The conference championships have now been decided. Super Bowl LIII will feature postseason perennials, the New England Patriots facing off against...
ZipRecruiter Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Audible Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Squarespace Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Dollar Shave Club Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...