Today’s digital landscape has enabled businesses to connect with their consumers through a variety of channels. But it's also created a huge...
marketing strategy
How to Measure Brand Perception: Identify & Survey Exposed Social Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or...
Identifying Exposed Audiences Is Key If You Want to Measure Influencer Marketing ROI
Have you ever purchased a product based on an influencer’s recommendation? According to studies, half of all consumers have. And that’s because...
5 Ways to Measure The Impact Of Your Influencer Marketing Campaign
We talk about influencer marketing campaigns a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over...
Unparalleled Brand Measurement Across Social & Influencer Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or...
Why The Best Influencer Marketing Strategies Include Social Audience Insights
The rise of influencers has given way to an abundance of tools and influencer marketing strategies. In 2022, the influencer market in the U.S....
4 Ways Social Audience Data Leads to Higher Performing Paid Ads on Social Media
Marketers, let’s talk about running paid ads on social media. The concept isn’t a new one, but it’s becoming increasingly important. Last year,...
The Top 10 Most Popular Subscription Services Among Millennial Women
There’s no doubt that the subscription business model is here to stay. Nowadays, it’s hard to find a brand not partaking in this form of customer...
3 Easy Steps to Determine The Brand Impact of 2023 Super Bowl Commercials Across Social
According to NPR, brands spent $7 million for 30 seconds of advertising during the Super Bowl. That’s a lot of cash to shell out. Especially when...
HubSpot Says Most Marketers Don’t Know Their Audience—Here’s How To Fix It With An Audience Insights Tool
Earlier this month, HubSpot published a great article around a study highlighting a major problem—most marketers don’t know who their audience is....
Here’s What Ticketmaster Needs to Do to Move Forward After the Taylor Swift Presale Disaster
November was a busy month. There was Thanksgiving, the kickoff of the World Cup tournament, and arguably the most memorable event—Taylor Swift’s...
Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season
With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few...
StatSocial launches Similarity Score for a New Approach to Audience Measurement
Marketers leverage numerous types of data to understand who their prospects and customers. Whether they turn to first-party CRM or purchase data,...
A Step-By-Step Guide To Conducting Highly Effective Market Research Studies in 2023
So you want to conduct a market research study. That’s great news. Research is key to understanding your audience and helping you validate and...
Why StatSocial Clients are Looking to Custom Audiences for Their Market Research Studies
In today’s world, making sure your marketing dollars reach your audience is essential, and market research is no exception. Leading market research...
How A Deeper Understanding of Your Customers Can Help You Survive and Thrive During an Economic Downturn
Let’s face it, a period of economic downturn isn’t ideal, but the good news is, there are social data tools we have at our disposal to successfully...
StatSocial Recognized As One of the Fastest Growing Private Companies in America
At StatSocial we are excited to announce our achievement and recognition as one of America’s fastest growing private companies on the Inc. 5000...
Deeply Understand Your Audience for Higher Survey Engagement
If you frequent our blog, you know we talk a lot about the importance of market research and effective survey outreach to inform your overall...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to...
Tune-In: StatSocial + The Marketing Hero Podcast
This week we were fortunate to have our Marketing Director, Marlee Gauthier featured on The Marketing Hero Podcast, where a range of topics within...
Access Our Latest eBook: The 2022 Guide To Market Research
Market research is essential to understanding your target audience. The problem? In today’s digital age, it is increasingly difficult to identify...
The Future of Pharma: Building Powerful Audiences In A Digital World (Part 2)
The Coronavirus pandemic has challenged business practices of almost every industry, and the pharmaceutical world is no exception. In this two part...
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they...
Why You Should Consider YouTube For Your Influencer Marketing Program
With over 1.9 billion monthly users, YouTube has become the second most popular social media platform today. With its increasing popularity, many...
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new...
How To Decrease Confirmation Bias in Market Research
As marketer’s we constantly make educated guesses about our target audience, from what motivates them to purchase, to what they’re interested in, to...
The Limitations of Social Listening For Influencer Marketing
According to the Digital Marketing Institute, nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers...
A Step-By-Step Guide To Your 2022 Marketing Planning
Marketers, let’s chat about your 2022 marketing strategy. Ideally, you’d already have this completed—but if you don’t, don’t stress! It's not too...
What’s Next For StatSocial
A Look Back at 2021 With Covid-19 still looming, it comes with no surprise that marketers have been forced to find new ways to connect with their...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of...
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share,...
Boomers To Gen Z: The Top Retailers By Generation for Black Friday & Cyber Monday Shopping
Black Friday (and Cyber Monday!) is around the corner, and despite the on-going supply-chain issues and the pandemic, experts are predicting it’ll...
Marketers, Here Are Our Predictions About What A Cookieless Future Will Look Like And How To Succeed
For those of you who read our blog, you know we’ve been talking about the end of third-party cookies for quite some time. This is a huge deal for...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis
StatSocial's CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that "Respecting a global...
Ten Brands That Should Be Advertising on Podcasts
Proceeding in our mission to pair audiences with the ideal advertisers (and vice versa), for this entry we’ve employed the StatSocial Insights...