Black Friday (and Cyber Monday!) is around the corner, and despite the on-going supply-chain issues and the pandemic, experts are predicting it’ll...
marketing strategy
Marketers, Here Are Our Predictions About What A Cookieless Future Will Look Like And How To Succeed
For those of you who read our blog, you know we’ve been talking about the end of third-party cookies for quite some time. This is a huge deal for...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential it is to gain a comprehensive understanding of your customers in order to drive acquisition,...
At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis
StatSocial's CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that "Respecting a global...
Ten Brands That Should Be Advertising on Podcasts
Proceeding in our mission to pair audiences with the ideal advertisers (and vice versa), for this entry we’ve employed the StatSocial Insights...
NFL Fans Favorite Pizza Chain — Pizza Hut vs. Domino’s vs. Papa John’s Little Caesars
Kansas City is Pizza Hut Country, and the Chiefs’ fans know it. Patriots fans and Rams fans alike love Domino’s. Little Caesars performs best in...
StatSocial: To Know Your Influencers, Know Their Audiences
Influencer marketing, was the advertising and P.R. buzz-phrase of 2017. Here we are more than halfway through 2018 and the practice has only been...
MILLENNIALS DATA PART 3 of 6: The Wildly Different Musics Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA— Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....